Razor Leans Into Community with Launch of First Ever Brand Campaign: ‘Razor…Ride with Us’
Razor, the foremost trailblazer and innovator in the scooter industry, has launched their first ever brand campaign: Razor…Ride with Us. The new branding, which was architected in partnership with brand agency space.camp, will be seen for the first time by fans through a multifaceted campaign featuring a brand anthem spot, social and in-person activations, a new logo, and various promotions. The new tagline and branding was inspired by the phenomenon Razor witnessed during the height of the Pandemic. Their ride-ons for both kids and adults were flying off shelves, with friends, families, and the wider community using their scooters, dirt bikes, crazy carts and other lines as a way to have fun riding outside together.