Pressman Toy Corporation, one of the world’s oldest family-owned toy and game companies, is celebrating 100 years of family playtime. Over the past century, Pressman Toy Co has seen great success with many best-selling games, including Rummikub and Mastermind. In addition, Pressman has paved the way for empowering women as leaders, especially for other leading companies within the industry. Founded in 1922, Pressman expanded from classic games in eye-catching red boxes to focus on product licensing, developing and marketing best-selling games. Having started from humble beginnings working in his father’s novelty store, Jack Pressman worked his way to partner at the North American Toy Company, later to become J. Pressman & Company, proving his leadership ability when the company started to experience demand for one of their products, the Zellopiano, an original toy-size hybrid of a xylophone and a piano.
Standard Poker Co, a new technology-enabled home poker set by SPC Innovation Solutions Inc, has just launched on Kickstarter. Poker fans now have the opportunity to join the revolution of the thousand-year-old game with early-bird access to the most innovative poker set for at-home use with friends and family. The Standard Poker Co set features technological advancements such as RFID-enabled chips, Bluetooth smart board betting surfaces, and livecast mobile app that allows for seamless table tracking and faster gameplay amongst real-life players. The smart boards gather data in real-time allowing each player to compare and evaluate their opponents and betting statistics.
Moose Games, the gaming innovation division of award-winning Moose Toys, announced that it has acquired the global distribution rights for Nine Arches, a unique, offline gaming experience where your game board becomes the world. Henceforth, the Nine Arches Legacy Edition, Travel Edition and all future games will be included in Moose Games’ growing portfolio. Moose Games expands into experiential gaming with acquisition of Nine Arches, a “curiously daring game of adventures.” In Nine Arches, players work together to create nine original experiences by selecting and combining cards from a magical, activity-generating deck. The game was created during the pandemic to inspire players of all ages to create memorable experiences together and focus on their wellness in the real world instead of staying at home, on screens.
adidas Originals is teaming up with Dr. Seuss Enterprises and everyone’s favorite holiday curmudgeon the Grinch by putting an especially festive, cult-classic spin on the beloved basketball icon; the Forum Low. This stylish new collaboration is as sweet as Cindy-Lou Who and is available for both adults and juniors this holiday season! Inspired by the Grinch himself, the eye-catching Forum Low features a host of premium details including a long hair suede upper executed in a signature Grinchy green colorway, a tongue illustrated with the character’s iconic eyes and jewels on the laces depicting his loyal sidekick Max as well as a stack of stolen presents. The eye-catching look is capped off with custom insole tags, an illustrated Grinch hang tag, and an exclusive box.
ChizSix Marketing & Media, founded by industry veterans Harold and Jennifer Chizick, welcomes AtGames to their client roster, where ChizSix will lead their Digital Advertising for their 2022 holiday campaign. This announcement reflects the marketing and media company’s growth into digital media strategy, while championing integrated, data-driven solutions for leading lifestyle and entertainment brands. AtGames first digital advertising campaign with ChizSix will feature the “Legends Level Up” creative, which uses the iconic and honored stardom of Legends to bring awareness to the Legends Arcade Family of open and connected gaming products. AtGames has long been celebrated for their expandable, connected home arcades and pinball consoles for families, including Legends Ultimate, Legends Pinball, and Legends Ultimate Mini. New for Holiday 2022 is AtGames Legends Pinball Micro, which has been highly anticipated by collectors and gamers alike.
Moose Toys, a leading innovator in the toy industry, is dominating in the Special Feature Plush Category with its toys taking the top four spots — Magic Mixies Magical Crystal Ball, Little Live Pets Mama Surprise, last year’s top mega hit Magic Mixies Magic Cauldron, and Dance and Play Bluey, respectively — according to NPD. This distinction elevates Moose Toys to the #1 manufacturer for Special Feature Plush, growing 375% vs. YTD October 2021. Impressively, in October, Moose accounted for 46% of the Special Feature Plush class dollar share.
The Pokémon Company International will return to the Macy’s Thanksgiving Day Parade for its 22nd consecutive year on Thursday, Nov. 24, in New York City. To kick off the holiday season, Pikachu and Eevee will soar among Manhattan’s skyscrapers, delighting spectators in a giant Poké Ball-inspired sled. The balloon will greet fans as it moves along the parade route before arriving at the iconic Macy’s Herald Square.
Mattel announced that it has launched its own digital collectibles (NFT) marketplace on Mattel Creations, the company’s collector and direct-to-consumer platform. Series 4 of the Hot Wheels NFT Garage, set for release on December 15, will be the first offering of Mattel Digital Collectibles to launch on the new marketplace. The Mattel Creations Digital Collectibles Marketplace is built on the Flow blockchain, a fast, decentralized, and eco-friendly blockchain designed to support consumer-scale decentralized applications serving mainstream audiences. Made for mainstream consumers, the Mattel Creations Digital Collectibles Marketplace will not require users to own cryptocurrency to make purchases and will integrate a peer-to-peer trading platform that will allow collectors to trade their digital collectibles between them in early 2023. Also coming in early 2023, customers who own Hot Wheels Garage NFTs on the WAX blockchain will be able to transfer their tokens to Flow in a 1 for 1 exchange.