Nine Arches Moose Games
Licensing News
Moose Games Expands into Experiential Gaming with Acquisition of Nine Arches

Moose Games, the gaming innovation division of award-winning Moose Toys, announced that it has acquired the global distribution rights for Nine Arches, a unique, offline gaming experience where your game board becomes the world. Henceforth, the Nine Arches Legacy Edition, Travel Edition and all future games will be included in Moose Games’ growing portfolio. Moose Games expands into experiential gaming with acquisition of Nine Arches, a “curiously daring game of adventures.” In Nine Arches, players work together to create nine original experiences by selecting and combining cards from a magical, activity-generating deck. The game was created during the pandemic to inspire players of all ages to create memorable experiences together and focus on their wellness in the real world instead of staying at home, on screens.

adidas Originals Grinch
Licensing News
Adidas Originals and Dr. Seuss Link Up for a Grinch Themed Forum Low

adidas Originals is teaming up with Dr. Seuss Enterprises and everyone’s favorite holiday curmudgeon the Grinch by putting an especially festive, cult-classic spin on the beloved basketball icon; the Forum Low. This stylish new collaboration is as sweet as Cindy-Lou Who and is available for both adults and juniors this holiday season! Inspired by the Grinch himself, the eye-catching Forum Low features a host of premium details including a long hair suede upper executed in a signature Grinchy green colorway, a tongue illustrated with the character’s iconic eyes and jewels on the laces depicting his loyal sidekick Max as well as a stack of stolen presents. The eye-catching look is capped off with custom insole tags, an illustrated Grinch hang tag, and an exclusive box.

ChizSix AtGames
Licensing News
ChizSix Marketing & Media Announce AtGames Client Win and Launch Digital Media Department

ChizSix Marketing & Media, founded by industry veterans Harold and Jennifer Chizick, welcomes AtGames to their client roster, where ChizSix will lead their Digital Advertising for their 2022 holiday campaign. This announcement reflects the marketing and media company’s growth into digital media strategy, while championing integrated, data-driven solutions for leading lifestyle and entertainment brands. AtGames first digital advertising campaign with ChizSix will feature the “Legends Level Up” creative, which uses the iconic and honored stardom of Legends to bring awareness to the Legends Arcade Family of open and connected gaming products. AtGames has long been celebrated for their expandable, connected home arcades and pinball consoles for families, including Legends Ultimate, Legends Pinball, and Legends Ultimate Mini. New for Holiday 2022 is AtGames Legends Pinball Micro, which has been highly anticipated by collectors and gamers alike.

MOOSE TOYS PLUSH
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Innovative Toymaker Moose Toys Boasts #1, 2, 3 and 4 Spots in Special Feature Plush Category

 Moose Toys, a leading innovator in the toy industry, is dominating in the Special Feature Plush Category with its toys taking the top four spots — Magic Mixies Magical Crystal Ball, Little Live Pets Mama Surprise, last year’s top mega hit Magic Mixies Magic Cauldron, and Dance and Play Bluey, respectively — according to NPD. This distinction elevates Moose Toys to the #1 manufacturer for Special Feature Plush, growing 375% vs. YTD October 2021. Impressively, in October, Moose accounted for 46% of the Special Feature Plush class dollar share.

Pokémon Macy's Parade
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Pokémon Returns to Macy’s Thanksgiving Day Parade for 22nd Consecutive Year

The Pokémon Company International will return to the Macy’s Thanksgiving Day Parade for its 22nd consecutive year on Thursday, Nov. 24, in New York City. To kick off the holiday season, Pikachu and Eevee will soar among Manhattan’s skyscrapers, delighting spectators in a giant Poké Ball-inspired sled. The balloon will greet fans as it moves along the parade route before arriving at the iconic Macy’s Herald Square.

Hot Wheels NFT Garage Mattel Creations
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Mattel Creations Launches Digital Collectibles Marketplace

Mattel announced that it has launched its own digital collectibles (NFT) marketplace on Mattel Creations, the company’s collector and direct-to-consumer platform. Series 4 of the Hot Wheels NFT Garage, set for release on December 15, will be the first offering of Mattel Digital Collectibles to launch on the new marketplace. The Mattel Creations Digital Collectibles Marketplace is built on the Flow blockchain, a fast, decentralized, and eco-friendly blockchain designed to support consumer-scale decentralized applications serving mainstream audiences. Made for mainstream consumers, the Mattel Creations Digital Collectibles Marketplace will not require users to own cryptocurrency to make purchases and will integrate a peer-to-peer trading platform that will allow collectors to trade their digital collectibles between them in early 2023. Also coming in early 2023, customers who own Hot Wheels Garage NFTs on the WAX blockchain will be able to transfer their tokens to Flow in a 1 for 1 exchange.

Stargate astrokings
Licensing News
MGM’s Hit Series “Stargate SG-1” Returns for a Third Time to Hit Multiplayer Strategy Mobile Game Astrokings

Currently live in game, and lasting through November 30, Tilting Point,  with AN Games and Metro Goldwyn Mayer (MGM) are, for the third time, bringing the popular sci-fi series Stargate SG-1 to hit multiplayer mobile game Astrokings, featuring new content, characters, and limited-time events for players to enjoy.  For a limited time, players will be able to receive four new heroes, including The Last Ori‘ Adria, ‘Commander‘ George S. Hammond, Mercenary‘ Vala Mal Doran and ‘Major‘ Janet Fraiser, giving players more options for who will command their ships. Additionally, a new flagship will be available, ‘Light of Ori’, with new beam abilities such as increased attack speed and increased missile resistance for players to use in battle for the first time. 

Genius Brands Hot Topic Stan Lee
Licensing News
Genius Brands Signs National Retail Deal with Hot Topic for the Stan Lee Brand

Genius Brands International “Genius Brands” (NASDAQ: GNUS) announced its first direct-to-retail program with specialty retailer, Hot Topic, to create a line of apparel for the Stan Lee brand as part of this year’s Stan Lee Centennial celebration campaign. Genius Brands, through a joint venture with POW! Entertainment, owns and manages the global rights to legendary Stan Lee’s name, physical likeness, voice, signature, and IP, called Stan Lee Universe, which includes the Stan Lee Celebrity brand, as well as new content to be created from Stan Lee’s portfolio of approximately 150 unmined ideas and character creations in his post-Marvel career, along with consumer products programs to be developed for these new projects. This year’s Stan Lee Centennial campaign, celebrating Stan’s 100th birthday, is the first phase of a much broader Stan Lee Universe program.

Moose Toys Logo Mixies Chedney Rodgers Akedo Toy of the Year 2023 M&A Hollie Holmes TOTY
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Moose Toys Dominates 2022 UK Holiday Season

Industry leader Moose Toys is continuing its phenomenal growth in the UK, for the first time entering the Top Ten Toy Manufacturers according to NPD. Currently ranked #9 YTD and #8 in October, the Australian based manufacturer is boasting sales growth well above industry average of +74% YoY. Leading into the festive season, global sensation Magic Mixies Cauldron and the award winning Little Live Pets Mama Surprise have been the clear stand out products at sitting at #3 and #15 in the Total Items respectively according to NPD’s October data.