The Toy Association’s Summer Party at FAO Schwarz Went Off Without a Hitch
The Toy Association held a Summer Party for toy industry figures and influencers alike, and attendance was packed! Please enjoy some snapshots and highlights of the evening:
Mattel Launches ‘Karma’s World’ Doll Collection Featuring Vibrant Fashion Designs by FIT Students
Karma’s World Entertainment, Ludacris’ entertainment media company, and leading toy distributor Mattel launched a Karma’s World doll and accessories collection featuring various student designs by the Fashion Institute of Technology (FIT) DTech Lab. The dolls, which sport an array of vibrant apparel, are now available at Target, Amazon, Walmart, and many other retailers!
Squishmallows and Pokémon Join Forces for an Epic Plush Collaboration
Jazwares, a leading global toy company, has announced that two of the toy industry’s top powerhouse brands are teaming up, Squishmallows and Pokémon! Exclusively revealed at San Diego Comic-Con, the new Squishmallows x Pokémon collection is a collaboration with The Pokémon Company International, combining the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise.
13th Annual Kidscreen Awards Announces Winners for 2022
At the high-profile Kidscreen Awards ceremony, hosted by actor/comedian Grey Griffin and exclusively sponsored by the Canada Media Fund, the year’s best work in children’s television and digital media was announced and celebrated by the global kids entertainment community.
Mattel Appoints Mike DeLaet as Global Head of Digital Gaming
Mattel, Incorporated has announced that Mike DeLaet has been appointed Global Head of Digital Gaming, effective July 25. DeLaet brings more than two decades of gaming expertise to Mattel, most recently serving as SVP, Strategic Partnerships for Scopely, a global interactive entertainment and mobile-first games company.
Spin Master Announces Global Master Toy Licensing Agreement with Sony Interactive Entertainment’s PlayStation
Spin Master Corporation, a leading global children’s entertainment company, has announced that it has entered into a global licensing agreement with Sony Interactive Entertainment (SIE). Spin Master will be the global master toy licensee for the SIE’s PlayStation brand and SIE-owned PlayStation titles, including but not limited to God of War, Horizon Zero Dawn, The Last of Us, and Uncharted, and will develop products in the action figure, collectible, playset, plush, roleplay, vehicles, RC, and games & puzzles categories.
The Loyal Subjects Unveils Exclusive Figures at San Diego Comic Con (SDCC) 2022
The Loyal Subjects (TLS) – known for selling millions of action figures and collectibles, has unveiled details of its largest San Diego Comic-Con (SDCC) presence ever in 2022. Attendees can expect to find exclusive figures, sneak peeks, content demos, and two special signings. NYC-based artist, Joe Simko, known for Topps Garbage Pail Kids, will be signing at 2 p.m. on Friday, July 22nd and Kevin Eastman, co-creator of Teenage Mutant Ninja Turtles will be signing between 4:30-5:30 p.m. on Friday, July 22nd. Visit The Loyal Subjects booth #2544 in the San Diego Convention Center between July 21 – 24.
Nominations for the 2022 Toy & Game International Excellence Awards (TAGIE) are Now Open
Now entering its 15th year, the TAGIE Awards, presented by People of Play (POP), will once again honor the best and brightest innovators, designers, retailers, suppliers and marketers in the toy and game industry in 2022. Each year, the TAGIEs bring together the many communities that make up the larger industry of play, including professionals and fans from all over the world. The TAGIEs are part of POP Week. Last year over 30,000 people from 115 countries participated in POP Week and much of the POP Week content continues to live online. This important recognition, useful education, honoring contributions, and spirit of community is the very heart of POP.
Moose Toys to Deliver Its Overnight Sensation with New Mama Surprise from Little Live Pets in Fall 2022
Moose Toys, a leading innovator in the toy industry, is expanding its family of Little Live Pets with new Mama Surprise, a sweet and snuggly soft guinea pig with more than 20 sounds and reactions, and her three little ones that magically arrive one at time over the course of multiple days. Mama Surprise will be available at major online and traditional retailers on Aug. 1, 2022.