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Beacon Media Announces Key Digital Media Exec Appointments

Beacon Media, the paid media division of leading marketing and media agency Beacon Media Group, is pleased to announce two key appointments on its leadership team focused on delivering digital media excellence. These new roles highlight Beacon Media’s expanded digital capabilities in media strategy, planning and activation and broadening their programmatic buying capabilities. Enhanced programmatic offerings will increase control and transparency, expedite campaign launches, provide more options to effectively reach audience targets, and garner the most efficient rates for clients.

Rainbow Friends PhatMojo
Gaming Licensing News
Rainbow Friends & PhatMojo Team Up for Toys and More

Roy & Charcle LLC and PhatMojo have announced their partnership for the massive hit video game experience, Rainbow Friends. Under the worldwide agreement, PhatMojo will launch the Rainbow Friends master toy range this spring. Additionally, they will support the franchise via consumer products licensing and retail development. Rainbow Friends is a multi-player, mystery-style video game by Fragment Games, which premiered its first chapter on June 30, 2022. The game takes players on a bus trip to Odd World. Things go awry when the bus takes a wrong turn, and players are left to encounter mysterious monsters, including the iconic character, Blue. Other endearing Rainbow Friends monsters reveal themselves to players as they make their way through spooky settings. The widely appealing characters have captivated fans and generated pop cultural love. To feed this frenzy, two all-new chapters will release this year.

Moose Net-Zero Emissions
Moose Toys Targets Net-Zero Emissions by 2040

In line with London Toy Fair 2023, Moose Toys has announced its commitment to target Net-Zero greenhouse gases by 2040. The Australian based business has committed to setting near and long-term science-based targets (SBTs) to reduce its environmental footprint and support a planet positive future. The move is part of the organization’s broader sustainability strategy, which includes decarbonizing the business and exploring circular design principles and business models. The short and long-term emissions reduction targets set by Moose will be verified by the Science Based Targets Initiative (SBTi) within the next 24 months. The SBTi is a partnership between the CDP, the United Nations Global Compact, World Resources Institute, and the World Wide Fund for Nature that drives climate action in the private sector.

Cranium Hasbro Funko
Licensing News
Funko Games and Hasbro Unveil Cranium 25th Anniversary Collector’s Edition

Hasbro, a global branded entertainment leader, and Funko Games announced a new multi-year licensing partnership that brings together the biggest names in games to reimagine the mother of all party games: Cranium 25th Anniversary Edition. In addition, the duo is unveiling a refreshed line of Cranium classics and a new original children’s game – designed by Funko Games. Cranium was first introduced to the market in 1998. Its clever design combines several popular party game activities across art, trivia, language, and performance into one game, creating an experience where “everyone shines.” It was one-of-a-kind and a near-instant success, becoming profitable in just six months before taking the title of the fastest-selling independent board game ever in 2001, according to Inc. The game and its iconic Creative Cat, Data Head, Word Worm, and Star Performer characters spawned half-a-dozen other brands in just 10 years before being sold to Hasbro in 2008.