Fanhome Optimus Prime Subscription
Fanhome Launches Transformers Optimus Prime Build-Up Subscription for North America

Fanhome, the leader in subscription-based collections and models, under license from global branded entertainment leader Hasbro, brings the action-packed world of Transformers home to fans across North America this summer with the launch of the Transformers Optimus Prime subscription. This is the ultimate screen accurate replica of the iconic Autobot leader as he appeared in the 2007’s Transformers that kicked off the live action film franchise. Standing nearly 2 feet tall and composed of meticulously detailed metal and ABS plastic parts, Optimus Prime will be the centerpiece of a collection with features such as light-up effects and full articulation for maximum posability. A fresh shipment from Fanhome brings the Optimus Prime figure to life each month with components for a specific part of the build, along with step-by-step instructions and all the necessary tools for assembly. (Note: This Autobot figure does not transform.)

Hot wheels Ultimate Challenge NBC
Licensing News
NBC Revs Up to Launch ‘Hot Wheels: Ultimate Challenge’

NBC gets the show on the road with a series order of Hot Wheels: Ultimate Challenge, an epic car makeover competition series based on one of the world’s most popular toys. Hosted by Rutledge Wood (“Top Gear US,” “Floor Is Lava”), who will also serve as one of the show’s judges, the 10-episode series will give Hot Wheels superfans the opportunity of a lifetime – turning a nostalgic car from their past into the life-sized Hot Wheels of their dreams. The season-finale winning creation will spin its wheels by launching as an official Hot Wheels die-cast car.

Cat Kid University Games
Licensing News
University Games Collars Cat Kid License from MerryMakers
University Games has announced a new licensing deal negotiated by MerryMakers, Inc for Dav Pilkey’s Cat Kid Comic Club, and an extension of the company’s license for the popular Dog Man property.   Craig Hendrickson, SVP Product Development at University Games, said, “Cat Kid Comic Club is a rapidly rising star property and it’s our pleasure to add to our working relationship with Dav Pilkey and MerryMakers to deliver Cat…
TMNT Mutant Mayhem
Licensing News
Playmates Toys reveals Figures Based on ‘Teenage Mutant Ninja Turtles: Mutant Mayhem’

One of the biggest action figure phenomena of all-time returns this summer with a new look and new attitude for the new millennium. Following the world premiere of a teaser preview for Teenage Mutant Ninja Turtles: Mutant Mayhem, Playmates Toys has revealed a sampling of its Ninja Turtles action figures, vehicles, and role play toys based on the late summer 2023 film. Playmates Toys has the ultimate line of Teenage Mutant Ninja Turtles action figures, vehicles, and iconic role play weapons based on the upcoming film. Toys will be available for purchase in stores and online on June 25.

Kingsmen Good Vibrations
Licensing News
Kingsmen Xperience and Good Vibrations Announce Strategic Partnership for Branded Attractions in North America

Kingsmen Creatives Limited (“Kingsmen”), a leading creator of experiences, announced that Kingsmen Xperience, Inc (“Kingsmen Xperience”), its United States location-based entertainment focused subsidiary, and Good Vibrations Holding Co, LLC (“Good Vibrations”), an operator of family oriented destination attractions headed by Robin Turner, one of the co-founders of the highly successful WonderWorks chain of tourism driven attractions, have formed a strategic partnership for branded location based entertainment in North America.

Star Wars Villainous Puzzles Ravensburger
Licensing News
Ravensburger Embraces the Dark Side with Star Wars Villainous Puzzles

The Star Wars galaxy has fallen to the dark side in a new line of Star Wars Villainous puzzles from Ravensburger. Inspired by the award-winning board game Star Wars (Power of the Dark Side) Villainous, these 1000-piece puzzles depict an alternate reality where heroes fall and the dark side of the Force wins. Five iconic villains are depicted completing their in-game objectives across the puzzle series, now available for purchase on Amazon.

Toyfest New Logo WTHRA Hall Fame 2023
Events News
ToyFest 2023 Gets a Full House, Packed Full of Retailers

ToyFest concluded its 10th tradeshow in Las Vegas, held at the World Market Center. Toy & Gift Stores from across the US attended the Las Vegas Show including stores from 48 states, Bermuda, Brazil, Canada, Cayman Islands, Guam, Korea, Mexico, Micronesia, Panama, Philippines, South America, the UK, and Venezuela. “What a week! ToyFest 2023 was filled with buyers from all over the country. The show had great energy and excitement, allowing everyone to enjoy all ToyFest had to offer. Resorts World was the perfect host hotel. Can’t wait for 2024, as we grow and continue to make ToyFest the best it can be for all.” said Sandy Lepire, ToyFest President.

Fingerlings WowWee
WowWee Announces New Fingerlings for Summer 2023

Off your finger they love to monkey around, and their new posable tails allow them to sit for more ways to play and display. Each of the 4 new characters now has soft, flocked hair, a unique personality, and 70+ sounds and reactions that bring them to life. These monkeys introduce exciting new features, while staying true to the Friendship @ Your Fingertips promise of the original hit toy that won the 2018 Collectible Toy of the Year and overall Toy of the Year (TOTY) awards.

Geoffrey's Tour Across America Toys R Us
Events News
Toys”R”Us Announces Geoffrey’s Tour Across America

Toys”R”Us, the world’s leading authority in toys and play, has announced Geoffrey’s Tour Across America, a first-of-its-kind free immersive experience for families coming in Summer 2023. Toys”R”Us is partnering with marketing agency Known to create and execute this new multi-city experience to bring the true joy of play to Toys”R”Us kids of all ages. The tour will kick off at the iconic Macy’s flagship store at Herald Square. In a series of multi-city events that feature play like you’ve never experienced before, Geoffrey’s Tour Across America will roll out weekend-long events offering larger than life interactive experiences, entertainment for all ages, fun food, brand activations, VIP experiences, giveaways and more from top toy and family-friendly brands.