Mattel has unveiled a brand-new line of dolls inspired by the set and characters from the highly anticipated new film Disney’s The Little Mermaid. The recently announced Mermaid Ariel doll is now joined by a full collection of dolls and accessories inspired by the film, including a doll modeled after the classic Disney Villain Ursula.
Out now, Bluey: Dance Mode! is the exciting follow up to the award-winning, chart-topping Bluey: The Album. Bluey: Dance Mode! brings together 17 brand-new recordings from all three seasons of the hit show with songs originally composed by Joff Bush. To date, Bluey’s music has been streamed more than 200 million times and the title track, Dance Mode, has become a global hit. Highlights on the album also include The BeeeeeOOP Walk, Rain (Boldly in the Pretend) and Cat Squad. The collection can be streamed and downloaded worldwide as of April 21 and is available on CD and orange vinyl.
Licensing International is proud to announce the full list of finalists for the prestigious 2023 Excellence Awards, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. The 2023 Excellence Awards feature 201 finalists in 30 categories. More than 850 submissions were reviewed by a panel that includes 200 judges from 20 countries. Several new categories were introduced this year, including the award for Most Impactful Service Provider, which honors companies that help the industry run more effectively, including accounting and law firms, brand protection and approval software companies, and design agencies. And the Best Sustainability Initiative award recognizes a licensed product or product range that is making measurable improvements in sustainability.
Crazy Aaron’s, the mastermind company behind the iconic, U.S.-manufactured Thinking Putty and Land of Dough, is going all out for its 25th anniversary! Fans have a once-in-a-lifetime opportunity to be a part of history by contributing small mementos such as pictures, artwork, or letters to a commemorative time capsule from now until May 10th. Selected contributions will be buried alongside Crazy Aaron’s own treasures at an exclusive event held at the historic Globe Knitting Mills building in Norristown, PA next month. The famous textile building will also be celebrating 125 years standing in 2023.
This April, Justice drops an exclusive Justice X Airheads collection at Walmart. The unisex spring collection is targeted at juniors and has a colorful neohippy style. The collection will be available only at Walmart on-and offline stores. In the Justice X Airheads collection fashion meets fun, and candy-inspired colors will bring a pop to juniors’ wardrobes. It includes comfortable Tshirts, tank tops and shorts with trendy and bold finishes in which kids will love to play and relax in this summer.
Wargaming, the publisher and developer of the leading naval multiplayer World of Warships, has announced an official partnership with pop-culture icon Popeye the Sailor Man in a special collaboration recognizing World Ocean Month. This collaboration will take place in tandem with a charity partnership, to be announced ahead of the content becoming available to purchase. Taking place every June, World Ocean Month is an annual celebration of our ocean and a platform to raise awareness of the work needed to maintain the Earth’s greatest ecosystem.
AKKS Pacific, Inc, a leading manufacturer of toy and consumer products is proud to unveil its latest line of doll, role play, and dress up toys, just in time for the release of Disney’s The Little Mermaid on the big screen nationwide on May 26, 2023. Go on an underwater adventure with JAKKS Pacific’s Little Mermaid Under the Sea Exploring Ariel Doll to discover hidden treasures! This Ariel large doll sings the memorable song, “Part of Your World”, while her beautiful tail illuminates. Play with Ariel in water or place treasures in her hand to hear her talk and sing. This doll has a gorgeous character-inspired hairstyle, beautiful soft top and a stunning iridescent tail with flowing fins inspired by Ariel’s tail, for added play. This doll comes with 4 seashell hair charms, dinglehopper and seashell accessories. This doll is recommended for children ages 3 and up and is priced at $44.99.
Developed together by Eliana Martinez Tomalino and Stefano Orowitsch, Bababoo and friends made its US debut back in 2022 in specialty stores and online at Bababooandfriends.com, bringing their creative, high-quality wooden toy brand to a new audience. In April 2023 the Bababoo and friends brand continues to grow with the launch of a variety of their products at Barnes and Noble, in select stores, and online. Designed for children aged 12 months and older, this highly reputable European brand radiates positivity and inclusion throughout its entire product line of books and wooden toys. With a fully developed character line, Bababoo and friends was created to stimulate imagination, sensory development, and creativity through storytelling and traditional play.
Hasbro, Inc and Mattel, Inc have announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands. Hasbro will create Barbie branded Monopoly games launching in fall 2023. Mattel will produce Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024.