Search Results for: Tru kids brands

TRU Kids Brands, b8ta Share Details on Revamped Toys ‘R’ Us

Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.

KidStuff Public Relations Signs Four More in 2024 as 30th Anniversary Celebration Continues

KidStuff Public Relations continues to pop the champagne corks as its 30th Anniversary year has more good news to share. Four toymakers have signed with the storied PR agency headed by Lisa Orman, named twice as a Wonder Woman by Women In Toys (WIT) as one of the industry’s top thought leaders on kids’ stuff. As of April 2024, KidStuff PR is the Agency of Record for Fun In Motion Toys, Top Secret Toys, MEAVIA and Purpose Toys. Each toy company adds something truly special to the Toy Aisle. Childhood and young adulthood is all about play and these four toymakers make sure all ages, all ethnicities and all abilities are seen and included.

Cameo Kids Welcomes Iconic Sesame Street to its Platform

Cameo Kids is introducing two beloved Sesame Street characters to its platform, Elmo and Cookie Monster, creating personalized messages for children and fans of all ages. Cameo Kids is a unique platform enabling parents and loved ones to book personalized Cameo videos featuring favorite family entertainment stars, whether for birthdays, congratulations, bedtime, holidays, or just an everyday “we love you!”  On November 15th, Elmo and Cookie Monster will become the first Sesame Street characters to join Cameo Kids.

Kids Preferred Collaborates with Sesame Workshop to Bring Sesame Street Infant Toys to Families

American toy manufacturer Kids Preferred is collaborating with Sesame Workshop, the global impact nonprofit organization behind Sesame Street, on a new line of infant toys for families.  After wrapping up a successful exhibit at NY Toy Fair 2023 last week, Larry Presser, President & Chief Revenue Officer, announced this week the toy and gift manufacturer will create five Sesame Street licensed product lines: Infant Plush, Infant Developmental Toys, Soft Books, Jack in the Boxes and Wooden Toys. 

O2C Brands Acquires Green Sprouts Expanding Company’s Lineup of Sustainability-Minded Brands

O2C Brands announces the acquisition of Green Sprouts, an innovator in natural baby products that reimagines the possibilities for swimwear, sun wear, mealtime, bath time, hair care, toys and more. The line stands out for its wide range of products for newborns, infants, and toddlers up to 4 years old. “Green Sprouts exemplifies the very essence of O2C Brands core values – a fusion of innovation, sustainable materials, unwavering quality, distinctive design, and an emphasis on family. We are focused on strengthening Green Sprouts dedicated and loyal customer base, while building awareness through multiple market channels,” said Eric Lockwood, CEO of O2C Brands. 

BBC Studios Kids & Family Adds 30 New Partners for Bluey in North America and Latin America Ahead of Licensing Expo

BBC Studios Kids & Family, distributor and licensor for the hit animated series Bluey, is again adding to its already stellar roster of licensing partners creating product based on the Emmy -winning series that has become a global household favorite. Further building on its notable list of licensing partners are 15 new licensees in the U.S. and Canada and 15 across Latin America. The innovative, imagination-inspiring products, set to debut later this year and 2024, further help kids fully immerse themselves in Bluey’s fun-filled world in new and exciting ways.