Search Results for: Tru kids brands

Zigazoo Kids the World’s Largest Social Network for Kids, Appoints Ashley Mady as President

Zigazoo, the world’s largest social network for “Gen Zalpha” and whose portfolio includes the Zigazoo app for Gen Z users and Zigazoo Kids for Gen Alpha, is pleased to announce Ashley Mady’s new role as President of Zigazoo Kids. Previously Mady was President of Consumer Products. In the newly created role, Mady will work in partnership with departments across the organization to meet all revenue goals, business objectives, user growth plans and engagement targets, and is ultimately responsible for the success of the Zigazoo Kids platform. Zigazoo Kids has consistently been a top 10 app for 9-11 year olds for iOS. The platform, which has more than three million installs, has seen 100% growth since 2023.

The Elmer’s Brand Launches New ‘Elmer’s Squishies’ Activity to Inspire Kids’ Imagination

Elmer’s, the #1 glue brand for crafts in school and at home, is expanding its activity collection with new Elmer’s Squishies, designed to inspire your child’s imagination. This DIY kit includes everything to make your own customized, surprise squishy toy. Simply mix the ingredients with colored glue, pour into the Mystery Mold, and after 60 minutes, pop out your mystery character and play! With more than 80 characters, including 12 rare characters, kids can play and swap with friends as they aim to collect them all for the ultimate adventure. The fun continues on ElmersSquishies.com where kids can learn more about their characters, including their names, birthdates, families, friends and even rivals, to bring storytelling into their play.

Corus Entertainment Revamps Kids Channel Portfolio with Rebranded Networks

Following the recent launch of TELETOON+ as Canada’s leading, multi-platform streaming service for kids, Corus Entertainment has announced the rebranding of two of its linear kids’ television channels as it continues to evolve its offering of best-in-class kids content. Beginning March 27, TELETOON is set to become Cartoon Network, an iconic kids brand known worldwide for delivering the biggest and best in animation. Corus also introduces a new kids television channel in Canada by relaunching the current Cartoon Network channel as Boomerang. Debuting in the Canadian market for the first time, but bringing with it scores of fans worldwide, the Boomerang brand stands for the best in retro content, classic animation series and foundational kids programming.

Little Kids Inc & World of EPI Hop on KidStuff PR’s Carousel as Agency of Record

KidStuff Public Relations founder Lisa Orman announced that Little Kids, Inc and World of EPI (Entertainment, Publishing and Inspiration) have retained KidStuff PR as their agency of record. Both beloved and respected brands will now have KidStuff PR handle its media, social and influencer relations, effective January 2023.  In addition, small businesses Fireside Games and FluffyWeight are joining as clients in February 2023.  Fireside is promoting several best-selling games with a focus on My First Castle Panic, while FluffyWeight is launching its weighted stuffed animal line, which got its start after mom Elena Foley searched high and low for a weighted stuffy when her child was diagnosed with ADHD (and she herself was subsequently, too) and the family doctor recommended getting one. Finding none, she staged a successful Indiegogo crowdfunding campaign in Q42020 for a weighted stuffed animal, and then her official launch was delayed due to the pandemic. 

WildBrain CPLG Powers Up Representation Deal for Petronix Defenders from Mediawan Kids and Family

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured representation rights to Mediawan Kids & Family’s new superhero adventure series, Petronix Defenders (52 x 13’), in the U.S. and Canada. Under its dedicated North America office, WildBrain CPLG will build a cross-category consumer products program aimed at kids aged 4-8 years, with target categories including publishing, apparel and role-play accessories, alongside digital gaming and commercial tie-ins.

Genius Brands Expands Kartoon Channel! with Launch on Vizio Smart TVs

Genius Brands International, Inc (NASDAQ: GNUS) continues to expand distribution of its Kartoon Channel!,  Apple store’s highest user-ranked kid’s streaming app (rated 4.9), with the launch of a dedicated application and channel on the Vizio Smart TV platform, reaching millions of additional television households across North America. 

Maxi-Cosi Launches Exclusive Collection at Pottery Barn Kids

Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A) and the world’s largest juvenile products manufacturer, has announced the launch of an exclusive Maxi-Cosi Home Collection fashion line in collaboration with Pottery Barn Kids. The coordinating collection of essential baby gear for the home is designed with Pottery Barn Kids’ signature Wheaton Stripe fabrication, a best-selling textile design featuring a classic, neutral, and timeless look with a gray two-tone woven fabric; light gray wood; and a soft-printed stripe pattern.

Creative Kids Group and Little Tikes Expand Partnership to United Kingdom and Ireland

Creative Kids Group, a leader in the innovation of kids’ toys, has announced the expansion of their partnership with Little Tikes, one of the MGA Entertainment brands, to bring classic, high-quality, wooden toys to the United Kingdom and Ireland. Trusted by parents for more than 50 years, Little Tikes is known for quality toys and backyard playsets, and first entered the wooden toy category in partnership with Creative Kids earlier this year, with North American sales currently underway.

ZAG to Exhibit ‘Miraculous’ and ‘Ghostforce’ Brands at CCXP in Sao Paolo, Brazil, the World’s Biggest Pop Culture Festival

Award-winning global independent animation studio ZAG will exhibit at Brazil’s upcoming CCXP, the world’s #1 pop culture festival, reaching thousands of fans for the company’s award-winning flagship brand Miraculous – Tales of Ladybug & Cat Noir, and new cosplay fans for Ghostforce, which debuted in the region in May 2022 on Discovery Kids. In 2019, pre-pandemic, the CCXP convention attracted over 280,000 pop culture fans, thousands more than its popular U.S. counterparts, with over 9 million participating digitally during 2020 and 2021. Organizers anticipate even more attendees at this years’ event, which runs from December 1–4.