Shashibo Wild Fun in Motion Toys
News
Shashibo is Now Going Wild with New Series

Building on the ongoing success of Shashibo as the industry’s #1 creative fidget toy, Fun in Motion Toys has now introduced its Wild Series, with four new cubes featuring our planet’s unique environments: Arctic, Forest, Jungle and Savanna. Nature’s secrets can be puzzling, so what better way explore them than collecting and connecting all of them with Shashibo Wild?

Insights Family Future Forecast
News
The Insights Family Releases the Fifth Edition of its Coveted Future Forecast for 2023

The Insights Family, the global leader in kids, teens, parents, and family market intelligence, launches their annual Future Forecast 2023 report (get.theinsightsfamily.com/futureforecast), which predicts twelve key trends in the kids, teens, parents, and family universe to watch out for next year. This is the fifth year of our coveted Future Forecast 2023 report and is proving to be a highly anticipated and critical tool for the industries we work with to strategically plan for the year ahead. The report has previously predicted the rise of Direct to Consumer (2017), Generation Speak (2018), Co-Creation (2020) and last year predicted the furthering of flexible working.

Make it Real Friendship Bracelet Maker
News
Make It Real Launches Latest Innovation – Friendship Bracelet Maker

Make It Real (MIR), a leader in innovative and inspiring tween crafts and activities, shares the launch of the brand new Friendship Bracelet Maker. This item is the latest in the Make It Real roster of award-winning products that include the Color Fusion Nail Polish Maker, Sticker Chic: Rainbow Chic, and the 5 in 1 Activity Tower. The Friendship Bracelet Maker marks the first of its kind and offers tweens the opportunity to create complex bracelets with an easy-to-follow guide. Create and store quality bracelets by mastering four knots and following the color-coded pattern on the roll. Designs that were once too time-consuming, complex, and out of reach are now attainable for the casual bracelet maker.

Playmobil Wildbrain CPLG
Licensing News
WildBrain CPLG Partners with the Playmobil Brand for Global Licensing Representation

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, is to handle worldwide rights of Playmobil as the master licensee for the renowned IP. The partnership spans across both the core and franchise Playmobil brands from the Horst Brandstätter Group, including Wiltopia, Novelmore, Adventures of Ayuma, and more. Starting from April 1, 2023, WildBrain CPLG will expand the Playmobil brand into new categories across merchandise, publishing, location-based experiences and promotions.

Play-Doh slime Nickelodeon
Licensing News
Play-Doh, Nickelodeon, and Paramount Consumer Products Partner to Create Iconic Slime Line

Play-Doh, the trusted #1 brand in arts and crafts, Nickelodeon, and Paramount Consumer Products announce their partnership to create the ultimate and iconic Slime for kids and adults. Have the slime of your life with the satisfying sensory experiences of the 2023 product line up including a variety of slime textures, big volume, and customizing kits. Products will be available on January 1, 2023, at most major retailers with prices ranging from $5.99 – $24.99 USD, with the line-up expected to launch in the US, Canada, and Latin America.

chefclub distribution partners
News
Chefclub Acquires Five New Toy Distribution Partners

Chefclub, Europe’s leading food-themed content studio is delighted to announce five new toy distribution partners in the form of White Knight Toys (USA), Autruche (Canada), Hutter Trade (Germany, Austria, Switzerland), JPM Toys (Benelux), and CMC (the Middle East). The companies will be the exclusive domestic agents for Chefclub’s unique line of kids cooking utensils entirely designed to give children independence in the kitchen.

News
Tomeka Purcell Creates ‘Morgan’ Doll Line and Book Series to Improve Financial Literacy in African American Communities

The disparity in financial literacy is greatest among African Americans. According to the 2022 TIAA Institute-GFLEC Personal Finance Index, African Americans answered 37% of the study’s financial literacy questions correctly, whereas White Americans answered 55% percent of questions correctly. To help change this, Tomeka Purcell created a book series and corresponding dolls to help educate, entertain, and inspire children.

Babies"R"Us American Dream
News
WHP Global and American Dream Set to Mark the US Return of Babies”R”Us with First Flagship Store

WHP Global, a leading brand management firm and owner of Babies”R”Us, announced an exciting new partnership with premiere shopping and entertainment destination American Dream in Bergen County, New Jersey, to bring the beloved Babies”R”Us brand back to customers in the United States with the debut of its first flagship store, which is scheduled to open this summer.

schleich sustainability initiative
News
Schleich Announces Global Sustainability Initiative

schleich, a leading international toy manufacturer and supplier of realistic animal figures, has announced a new global initiative with the goal of producing figurines and playsets that are made exclusively of sustainable materials by 2027. To ensure resources are used for as long as possible, schleich is optimizing and certifying all products and packaging in accordance with the Cradle to Cradle sustainability principle through a close collaboration with the renowned consultancy institute and innovation partner EPEA GmbH.