Create A Castle Breaks Toy Industry Glass Ceiling in Going From “Best Outdoor Toy” to Year-Round Success
When newcomer Create A Castle shook up the toy industry by winning the coveted TOTY for “Best Outdoor Toy” in 2020, everyone admired its success in beating out more-established brands as a hot summer toy. But that wasn’t good enough for the fledgling company’s co-founding husband-and-wife team – Kevin and Laurie Lane – who were certain their unique, patented sand castle-building toy had equal potential as a year-round winner if it could be adapted, not only for building snow castles in the winter, but equally for indoor use with different materials.