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Just Play Signs Sweet Deal as Master Toy Licensee for Hasbro’s Iconic Easy-Bake Brand

Leading global toy company Just Play announced a worldwide master toy licensing agreement with Hasbro, a global branded entertainment leader, for its iconic Easy-Bake brand. Just Play’s product line of Easy-Bake ovens, baking sets and accessories are expected to launch at retail in select markets from 2024. The Easy-Bake Ultimate Oven toy, refill treat packs and recipes have been a pop culture staple since their introduction in 1963 and continue to be among Hasbro’s top-selling items today. Over 50 years, more than 30 million Easy-Bake brand ovens have been sold and more than 150 million mix refills have been used by bakers-in-the-making.

Blue Angels and Hasbro Team up with Marine Toys for Tots in Toy Relief Mission to San Juan, Puerto Rico

The U.S. Navy Flight Demonstration Squadron, the Blue Angels, Hasbro, Inc, a global branded entertainment leader, and Marine Toys for Tots have teamed up to deliver toys and games to families and children impacted by the environmental and economic impacts in San Juan, Puerto Rico as a result of Hurricane Fiona. Hasbro’s donated toys and games will be delivered by Fat Albert, the all-Marine KC-130 crew of the famed Blue Angels on Thursday, December 8th. The toys and games will then be distributed by Toys for Tots to families with children in need throughout communities in Puerto Rico.

Spin Master and DoorDash Team Up to Deliver Fun With On-Demand Toy Delivery Pilot

Spin Master, a leading global children’s entertainment company, is teaming up with DoorDash to offer on-demand delivery of toys, games, and memorable play experiences. Perfectly timed for the holiday season, consumers can now cross coveted items off wish lists with fast and convenient delivery of Spin Master toys.

Own the Hits and Get Rich with Monopoly: Britney Spears Available Now

Usaopoly (The Op), the board game and puzzle publisher behind iconic licensed games and best-selling party games Telestrations, Blank Slate, and Hues and Cues, along with global branded entertainment leader, Hasbro, take players and fans of the Princess of Pop on a musical journey with Monopoly: Britney Spears, the ultimate collection of her greatest hits, which is available now from The Op Games!

WildBrain Partners with Ukrainian Glowberry for Brave Bunnies

WildBrain, a global leader in kids’ and family entertainment, has partnered with Ukrainian kids’ producer Glowberry to bring the beloved Brave Bunnies preschool brand into its portfolio of kids’ and family franchises. Under the arrangement, WildBrain has assured the continuation of the popular Brave Bunnies series which was disrupted by the Russian invasion of Ukraine. Working together with Glowberry and the leading Ibero-American animation studio, Ánima, WildBrain will now lead the global management of Brave Bunnies, leveraging its 360° capabilities across production, distribution and consumer products. Brave Bunnies was created by Olga Cherepanova, co-founder of Glowberry and Creative Producer on the series.

Creative Kids Group and Little Tikes Expand Partnership to United Kingdom and Ireland

Creative Kids Group, a leader in the innovation of kids’ toys, has announced the expansion of their partnership with Little Tikes, one of the MGA Entertainment brands, to bring classic, high-quality, wooden toys to the United Kingdom and Ireland. Trusted by parents for more than 50 years, Little Tikes is known for quality toys and backyard playsets, and first entered the wooden toy category in partnership with Creative Kids earlier this year, with North American sales currently underway.

MrBeast Unveils the All-New NERF Pro Gelfire X MRBEAST Full Auto Blaster

Following NERF’s exciting partnership announcement with massive digital creator, MrBeast (AKA Jimmy Donaldson), comes the reveal of the NERF Pro Gelfire X MrBeast Full Auto Blaster. The new blaster was officially revealed today by the popular creator himself in his latest giveaway challenge video and is now available for pre-order at Hasbro Pulse, Walmart, Target and Amazon.

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ZAG Appoints James Nunziati as Head of Global Sales for the Company’s ZAG Play Toy Division

Following the August 2022 announcement that award-winning global independent animation studio ZAG launched a new global toy division, the company has appointed former Zuru executive James Nunziati to the post of Head of Global Sales, ZAG Play Toy Division, reporting to the division’s Senior Vice President, Helena Perheentupa. The announcement was made by Jeremy Zag, Founder and CEO, ZAG.

WildBrain CPLG Celebrates a Merry ‘Grinchmas’ with New Dr. Seuss Grinch Collaborations

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, has further expanded the extensive licensing program for Dr. Seuss Enterprises’ beloved property How the Grinch Stole Christmas! with a raft of seasonal partnerships across the UK and Europe. Deals brokered by WildBrain CPLG include a collaboration with adidas for a Grinch-themed version of the sportswear company’s iconic Forum Low shoe, which features a long hair suede upper executed in the Grinch’s signature green colourway, a tongue illustrated with the character’s eyes, and lace jewels depicting his sidekick, Max, as well as stolen presents. The adidas Originals x The Grinch Forum Low is available worldwide in adult and junior sizing through adidas.com, the adidas app and via select retailers.