Usaopoly (The Op), the board game and puzzle publisher behind iconic licensed games and best-selling party games Telestrations, Blank Slate, and Hues and Cues, along with global branded entertainment leader, Hasbro, take players and fans of the Princess of Pop on a musical journey with Monopoly: Britney Spears, the ultimate collection of her greatest hits, which is available now from The Op Games!
WildBrain, a global leader in kids’ and family entertainment, has partnered with Ukrainian kids’ producer Glowberry to bring the beloved Brave Bunnies preschool brand into its portfolio of kids’ and family franchises. Under the arrangement, WildBrain has assured the continuation of the popular Brave Bunnies series which was disrupted by the Russian invasion of Ukraine. Working together with Glowberry and the leading Ibero-American animation studio, Ánima, WildBrain will now lead the global management of Brave Bunnies, leveraging its 360° capabilities across production, distribution and consumer products. Brave Bunnies was created by Olga Cherepanova, co-founder of Glowberry and Creative Producer on the series.
Creative Kids Group, a leader in the innovation of kids’ toys, has announced the expansion of their partnership with Little Tikes, one of the MGA Entertainment brands, to bring classic, high-quality, wooden toys to the United Kingdom and Ireland. Trusted by parents for more than 50 years, Little Tikes is known for quality toys and backyard playsets, and first entered the wooden toy category in partnership with Creative Kids earlier this year, with North American sales currently underway.
Following NERF’s exciting partnership announcement with massive digital creator, MrBeast (AKA Jimmy Donaldson), comes the reveal of the NERF Pro Gelfire X MrBeast Full Auto Blaster. The new blaster was officially revealed today by the popular creator himself in his latest giveaway challenge video and is now available for pre-order at Hasbro Pulse, Walmart, Target and Amazon.
Following the August 2022 announcement that award-winning global independent animation studio ZAG launched a new global toy division, the company has appointed former Zuru executive James Nunziati to the post of Head of Global Sales, ZAG Play Toy Division, reporting to the division’s Senior Vice President, Helena Perheentupa. The announcement was made by Jeremy Zag, Founder and CEO, ZAG.
WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, has further expanded the extensive licensing program for Dr. Seuss Enterprises’ beloved property How the Grinch Stole Christmas! with a raft of seasonal partnerships across the UK and Europe. Deals brokered by WildBrain CPLG include a collaboration with adidas for a Grinch-themed version of the sportswear company’s iconic Forum Low shoe, which features a long hair suede upper executed in the Grinch’s signature green colourway, a tongue illustrated with the character’s eyes, and lace jewels depicting his sidekick, Max, as well as stolen presents. The adidas Originals x The Grinch Forum Low is available worldwide in adult and junior sizing through adidas.com, the adidas app and via select retailers.
MGA Entertainment (MGA), one of the world’s largest and fastest-growing privately held toy and entertainment companies, and creator of Rainbow High fashion dolls and animated series, has debuted its first-ever celebrity fashion doll: the Rainbow High Premium Edition Paris Hilton Collector Doll. Rainbow High, an animated series on Netflix and YouTube, is based on the inclusive, rainbowinspired line of dolls adored by kids, their parents and adult collectors, that encourages viewers to #LetYourTrueColorsShine. This season, the show has followed the lives of fashion-forward characters from the fine arts school, Rainbow High, as they embark in “Rainbow Vision,” a friendly music competition alongside other high schools like Shadow High. Earlier this year, Paris Hilton made a cameo appearance on the hit show as Headmistress of Pacific Coast High School, marking a historic first celebrity partnership for the modern fashion doll brand. Now, Paris is making an all-new debut as Rainbow High’s latest collector doll, appealing to Paris fans, Rainbow High fans, and collectors alike.
A brand-new collection of authentic, interactive Ollivander wands has arrived at The Wizarding World of Harry Potter at Universal theme parks around the globe, bringing 12 all-new wands – plus an additional one that is exclusive to each destination – to Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan and Universal Beijing Resort.
What do you get when you combine rescue dogs, cool pet products and trendy canine couture? You get the inaugural Rescue on the Runway presented by Pet Retail World. It’s all happening on Saturday, December 10 from 3 to 9 p.m. at 873 Broadway at 18th St. in Manhattan. Rescue pooches will be the stars of the runway, but in order to be the best advocate for them, not all of them will be in designer duds. (Yes, not all pups like to wear clothes and we want to make sure all the animals are as comfortable as possible.) Instead, two-legged handlers will showcase the products as they walk the runway with the adoptable pups. Best of all, three New York City animal rescue organizations: Waggy Tail Rescue, Second Chance Rescue NYC and No More Pain Rescue will benefit from the proceeds of the event.