Karma's World FIT
News
Mattel Launches ‘Karma’s World’ Doll Collection Featuring Vibrant Fashion Designs by FIT Students

Karma’s World Entertainment, Ludacris’ entertainment media company, and leading toy distributor Mattel launched a Karma’s World doll and accessories collection featuring various student designs by the Fashion Institute of Technology (FIT) DTech Lab. The dolls, which sport an array of vibrant apparel, are now available at Target, Amazon, Walmart, and many other retailers!

Squishmallows Pokemon
Licensing News
Squishmallows and Pokémon Join Forces for an Epic Plush Collaboration

Jazwares, a leading global toy company, has announced that two of the toy industry’s top powerhouse brands are teaming up, Squishmallows and Pokémon! Exclusively revealed at San Diego Comic-Con, the new Squishmallows x Pokémon collection is a collaboration with The Pokémon Company International, combining the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise.

Mike DeLaet Mattel
News You're Hired
Mattel Appoints Mike DeLaet as Global Head of Digital Gaming

Mattel, Incorporated has announced that Mike DeLaet has been appointed Global Head of Digital Gaming, effective July 25. DeLaet brings more than two decades of gaming expertise to Mattel, most recently serving as SVP, Strategic Partnerships for Scopely, a global interactive entertainment and mobile-first games company.

Sony Spin Master Logos
Licensing News
Spin Master Announces Global Master Toy Licensing Agreement with Sony Interactive Entertainment’s PlayStation

Spin Master Corporation, a leading global children’s entertainment company, has announced that it has entered into a global licensing agreement with Sony Interactive Entertainment (SIE). Spin Master will be the global master toy licensee for the SIE’s PlayStation brand and SIE-owned PlayStation titles, including but not limited to God of War, Horizon Zero Dawn, The Last of Us, and Uncharted, and will develop products in the action figure, collectible, playset, plush, roleplay, vehicles, RC, and games & puzzles categories.

Loyal Subjects SDCC 2022
News
The Loyal Subjects Unveils Exclusive Figures at San Diego Comic Con (SDCC) 2022

The Loyal Subjects (TLS) – known for selling millions of action figures and collectibles, has unveiled details of its largest San Diego Comic-Con (SDCC) presence ever in 2022. Attendees can expect to find exclusive figures, sneak peeks, content demos, and two special signings. NYC-based artist, Joe Simko, known for Topps Garbage Pail Kids, will be signing at 2 p.m. on Friday, July 22nd and Kevin Eastman, co-creator of Teenage Mutant Ninja Turtles will be signing between 4:30-5:30 p.m. on Friday, July 22nd. Visit The Loyal Subjects booth #2544 in the San Diego Convention Center between July 21 – 24.

Events News
Nominations for the 2022 Toy & Game International Excellence Awards (TAGIE) are Now Open

Now entering its 15th year, the TAGIE Awards, presented by People of Play (POP), will once again honor the best and brightest innovators, designers, retailers, suppliers and marketers in the toy and game industry in 2022. Each year, the TAGIEs bring together the many communities that make up the larger industry of play, including professionals and fans from all over the world. The TAGIEs are part of POP Week. Last year over 30,000 people from 115 countries participated in POP Week and much of the POP Week content continues to live online. This important recognition, useful education, honoring contributions, and spirit of community is the very heart of POP.

Mama Surprise Moose Toys
News
Moose Toys to Deliver Its Overnight Sensation with New Mama Surprise from Little Live Pets in Fall 2022

Moose Toys, a leading innovator in the toy industry, is expanding its family of Little Live Pets with new Mama Surprise, a sweet and snuggly soft guinea pig with more than 20 sounds and reactions, and her three little ones that magically arrive one at time over the course of multiple days. Mama Surprise will be available at major online and traditional retailers on Aug. 1, 2022.

Arcade1Up New Hires
News You're Hired
Arcade1UP Levels Up Leadership Team with Key New Hires

 Arcade1Up has announced three new additions to the company’s senior leadership team to support its growth, expanded product offerings and global expansion. Tom Lyons, Adriana Vila Soto and Chris Cardenas have been hired as Chief Marketing Officer, SVP, Marketing and Strategic Partnerships, and Vice President of Sales respectively, rounding out the senior team for the leader in at-home retro arcade game entertainment.