WildBrain CPLG, one of the world’s leading entertainment, sport and brand-licensing agencies, has been appointed by Peanuts Worldwide as the exclusive licensing agent for the Peanuts brand in Asia-Pacific (APAC), bolstering the agency’s already growing business in the region.
LankyBox fans are receiving their greatest wish as the pair’s first retail toy line, in partnership with Bonkers Toys, hits shelves and websites July 2022. LankyBox is the most viewed YouTube gaming duo in the world and is consistently one of the highest ranked channels by views in the U.S. (Tubefilter 2022). The high-energy stars, Justin and Adam, along with their cast of animated characters including Boxy, Foxy, and Rocky, create the ideal content to anchor a top-selling toy line. With over 1.5 billion video views per month and 25 billion lifetime views, the LankyBox line is going to set the bar high for influencer-based collectibles.
License Global magazine, published by the Global Licensing Group, examines retail sales of licensed consumer products across all sectors for the 2021 fiscal year in its recently released Top Global Licensors Report 2022. Total revenue for licensed consumer products at retail reported by the 88 licensors featured accounts for $260.8 billion, with 40 of those brand licensors bringing in at least $1 billion individually.
Licensing International has announced that two executives, Carla Silva and Rebecca Tatlock, joined its Foundation Board, effective July 1st, 2022. “We are so happy to welcome Carla and Rebecca to our Foundation Board. Their diverse experiences and invaluable knowledge will support the Licensing International Foundation’s charitable initiatives and the brand licensing community at large,” said Maura Regan, president of Licensing International. “I want to thank outgoing Foundation Board member Marc Schneider, who moved to Licensing International’s Board of Directors, for his time and dedication to our community.”
Yeti Farm Creative, an artist-driven studio and one of Canada’s most robust animation pipelines, is making strategic moves to facilitate the company’s continued expansion and development of its own intellectual properties (IP) as well as its work as a sought-after service studio. The company has restructured its management team, with partner Jay Surridge as Chief Creative Officer, responsible for shepherding in a new production and development slate, and tapping Stephanie Marcott (formerly of Method Studios, Framestore, DNEG) as international recruiter to manage talent acquisition. Known for its proprietary 2D Sweet Tweets series along with its production of 2D animation hits Hotel Transylvania and Pete the Cat, Yeti Farm Creative has also recently moved its operations to a state-of-the-art facility equipped with the latest technology to better support its growing production needs.
With its global brand refresh and ad campaign now underway, Schleich USA has partnered with iconic toy store FAO Schwarz to launch the Share Your Stories photo contest. What do polar bears dream of? Do giraffes grow in the rain? These are just some of the big questions that Schleich inspires as kids experience the limitless joy of storytelling through everyday play with its uniquely authentic characters and sets. This summer, the 87 year old company that lets kids’ imaginations run wild is realigning its brand under a new vision of shaping storytellers for life.
Chick-Fil-A is partnering with Diane Alber to include five bestselling titles from her Scribble book series for the 2022 Kids meal book promotion. Alber is a prolific picture book author and illustrator whose titles regularly top Amazon’s best-selling lists. Her slate of over 50 children’s books address social-emotional learning topics and are on track to sell three million units in 2022.
PlayMonster is pleased to announce the appointment of Amy Graczyk to the new role of Chief People Officer. A cross-functionally talented leader with global expertise across multiple industries, Graczyk brings a specialized focus on supporting organizations and high performance teams amidst transformational growth.
The Pokémon Company International has launched the Pokémon GO expansion for the best-selling Pokémon Trading Card Game. Now available at participating retailers around the world — including Pokémon Center in the US, Canada and the UK — this special collaboration is inspired by the massively popular Pokémon GO mobile game and features photorealistic artwork and unique gameplay scenarios based on the app. Trainers will also recognize familiar Pokémon GO elements in the expansion, such as characters like Spark of Team Instinct, Blanche of Team Mystic and Candela of Team Valor, as well as objects including a PokéStop and Lure Module.