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Striker Entertainment Tapped by Sonar Studios on Global Licensing and Merchandising for Roblox Titles

Sonar Studios has tapped Striker Entertainment LLC to handle worldwide merchandising, licensing, and media adaptations behind their hit Roblox titles Dragon Adventure, Creatures of Sonaria, and the in development Winds of Fortune. Striker Entertainment will oversee multiple categories for the hugely popular Roblox titles including toys and collectibles, lifestyle products, publishing, gaming, as well as explore the adaptation of these titles into film and television series.

Mattel Releases 2021 Citizenship Report With New Plastic Packaging Reduction Goal

Mattel, Incorporated has announced a new goal to reduce plastic packaging by 25% per product by 2030 in their new Citizenship Report. This new 2021 Citizenship Report provides a progress update on the Environmental, Social, and Governance (ESG) strategy and established goals of Mattel.

Sunkist Growers, Naturipe and Envy Apples Collaborate with Strawberry Shortcake for ‘Fruitastic’ Promotion

Top-selling fruit brands—Sunkist Growers, Naturipe Farms and T&G Global’s Envy Apples—launch new “Fruitastic” promotion for WildBrain’s new animated Strawberry Shortcake series Berry in the Big City, now available on YouTube and Netflix. According to a recent study, shoppers increased their basket spend by over 50 percent when strawberries and blood oranges were purchased on the same trip compared to the average strawberry trip. Total basket spend increases were also seen with apples and blood oranges trips.

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The Breteau Foundation and ZAG Team Up for a Special ‘Miraculous’ Episode on Tackling Plastic Use

International non-profit The Breteau Foundation–which provides quality education tools to disadvantaged children worldwide–has announced a partnership with award-winning global independent animation studios ZAG and ON kids & Family (Mediawan Group) to collaborate on a special episode of the global hit animated series Miraculous – Tales of Ladybug and Cat Noir to raise awareness about the global plastic crisis. To be released in spring 2023, the episode, which will reach millions of Miraculous fans around the globe, seeks to inspire the next generation to be sustainable changemakers in the fight against plastic.

Greentop Gifts and Signables Named the First Playmakers in NFLPA Driven Accelerator

Greentop Gifts and Signables are the first two companies to participate in the NFL Players Association’s (NFLPA) Driven program, which accelerates diverse-led, early-stage consumer product businesses through a robust two-year group licensing and marketing curriculum. Driven is designed to facilitate opportunity and growth for diverse business entrepreneurs (or “Playmakers,” as the NFLPA recognizes them) by creating access to conversations, education, mentorship, and resources that would level the playing field and position them for long-term success.

Robo Force Gets Relaunch with the Nacelle Company

The Nacelle Company’s first step into the toy world begins with the highly anticipated, reimagined Robo Force action figure line now available to pre-order on Nacellestore.com! After announcing its entry into the toy business this past February, the studio behind Netflix’s The Toys That Made Us, The Movies That Made Us, A Toy Store Near You, and Behind The Attraction on Disney+ is revitalizing the 1980’s property with a new television show, books, and merchandise starting with the action figures created by the eminent toy designer, David Vonner.

KidKraft Introduces Walmart Exclusive ‘Lil’ Green World’

KidKraft is excited to announce their latest sustainability effort with the launch of the Lil’ Green World collection exclusively at Walmart.com. Available for pre-order now, Lil’ Green World is a magical collection of nature-loving, eco-friendly playsets and characters made from 100% recycled and recyclable products. This is KidKraft’s first fully recyclable product segment and it will include four sets featuring helpful forest friends, magical fairies and sidekick sprites that encourage a universe of sharing, caring, and responsibility for the environment and others.

The Lorax Celebrates Earth Day with Contest and Plantable Book!

For years, The Lorax has instilled the importance of environmental conservationism to generations of readers. The timeless tale by Dr. Seuss quickly became a cultural phenomenon, with its eco-friendly “Go Green” message that encourages young readers to not only speak up for the protection of our trees, but to also use their voice to enact change.

Paragon FX and Universal Studios Sign to Create Prop Replicas from ‘Jurassic Park’ and More.

Specializing in entertainment memorabilia, Paragon FX Group is proud to announce their recent partnership with Universal Studios where they will be manufacturing high-end prop replicas and merchandise from the 1993 film, Jurassic Park. John Hammond’s cane will be among the first of many iconic prop replicas to be offered by Paragon in what’s promised to be an exciting series of museum quality replicas.