ASTRA Appoints Sue Warfield as President
Sue Warfield, who was named ASTRA interim president in 2020, has been officially named president ahead of the association’s August trade show.
LEGO Opens Doors to New Fifth Avenue Flagship Store
LEGO opened the doors to its new flagship location on Fifth Avenue, featuring an interactive and immersive retail experience. To celebrate the opening, LEGO assembled a team of Broadway talent to create and star in LEGO Store: The Musical.
Litzky Announces Grant to Support Small Businesses
Litzky Public Relations announced the LOVE, Litzky grant program to assist companies with the mission of bettering the lives of families and children. LPR selected inclusive sensory play product manufacturer PunkinFutz as its first recipient.
Squishville will Premiere Animated Series on YouTube
The Squishmallows squad is soon to star in its own show. Jazwares and its subsidiary Kellytoy announced a new animated YouTube series, Squishville, produced by Moonbug Entertainment and premiering its first episode on June 26. New episodes will come out every Saturday until October 2021. Squishville’s toy line recently debuted at retail, featuring Squishmallows-inspired collectible plush, soft fabric playsets, and accessories. The animated series is based on the personalities and details…
Akedo Trailer Drops Ahead of Series & Toy Launch
Moose Toys has kicked off the full-scale marketing campaign for its upcoming Akedo toy launch by releasing a trailer for the Akedo animated series.
WowWee Unveils Interactive Got2Glow Fairy Finder Toy
WowWee announced its newest line, the Got2Glow Fairy Finder, an interactive tech toy that encourages adventure, discovery, and nurturing play.
Monopoly: Target Edition Launches this August
Monopoly is putting a Bullseye twist on the board game. Hasbro and Target have introduced Monopoly: Target Edition, launching August 1.
PAW Patrol: The Movie Toys Ready for August Launch
Spin Master’s PAW Patrol: The Movie toy collection hits shelves on August 1, with presale beginning July 15.
PlayMonster Acquires Ann Williams Group
Toy and game company PlayMonster has acquired Michigan-based craft and activity kit manufacturer Ann Williams Group.