Ren Beanie to Lead Media Strategy for Big G Creative
Board game publisher Big G Creative is bringing on Ren Beanie Public Relations to launch a media and influencer campaign for its current and upcoming game titles.
Sinking Ship & Scott Brothers Tap Nelvana to Distribute New Show
Sinking Ship Entertainment and Scott Brothers Entertainment have appointed Nelvana as the distributor and merchandise agent for Builder Brothers’ Dream Factory.
Licensing International Names Scholarship Recipients
Licensing International named four students as the recipients of its inaugural Licensing International Scholarships.
IMG Acquires MENA-Based Agency 20too Licensing
IMG announced the acquisition of Dubai-based agency 20too Licensing, which manages consumer product development and brand extensions in the Middle East and North Africa. Established in 2013, 20too’s brands include NBCUniversal, Hasbro, The Smurfs, SEGA, Smiley, and the Discovery portfolio encompassing Fatafeat, Food Network, Animal Planet, and Discovery Channel. 20too Licensing founder and CEO Christian Zeidler will become Vice President of Licensing at IMG, and will relocate along with his…
WildBrain CPLG Names Jasen Wright North America VP
WildBrain CPLG has named Jasen Wright to the position of Vice President, North America, to expand the agency’s portfolio of brands in the market.
True and the Rainbow Kingdom Taps United Smile as Toy Partner
Guru Studio has tapped United Smile as its exclusive master toy partner for the preschool series True and the Rainbow Kingdom.
Shark Week Rolls Out 2021 Licensing Program this July
Discovery, Inc. has unveiled its merchandising partners for Shark Week 2021, which airs this summer from July 11 to July 18.
Toy Fair 2022 to Debut World of Toys Pavilion
The Toy Association has partnered with Spielwarenmesse eG to bring the Nuremberg exhibition provider’s World of Toys Pavilion to Toy Fair New York 2022.
Wham-O Licenses Retro Toys to Winning Moves Games
Wham-O’s exclusive licensing agency, Anjar Co. & Becker Associates, has signed Winning Moves Games USA to market its retro-style legacy toys.