Bababoo and friends toy fair
Events News
Bababoo and Friends Reveals New Product Offerings at Toy Fair

The European experts in making stories come to life through its fully developed character-driven toy line are hitting the Toy Fair floor, revealing some adorable additions to their already award-winning product line. Slated to launch at New York City’s iconic Toy Fair, Bababoo and friends is expanding its categories, recently teasing the release of its “Best Friend” plush line on social media. For children ages 0+ years, Bababoo and his diverse and fun-loving character friends, Yuki, Pippa, Wilma, and Lolo offer children additional ways in which they can play and explore the world of Bababoo and friends. These fully developed characters that once only existed in board books are made using high-quality, soft-textured materials, and each has a personality that children can relate to. Their backstories radiate positivity, inclusion, friendship, and courage, and with them now being available in plush format bring the characters to life like never before. 

Cats vs Pickles
Licensing News
Curiosity Ink Media Announces Major Cats Vs Pickles Licensing Deal With Well Played Toys

Ahead of the New York Toy Fair 2023, Curiosity Ink Media, the original storytelling and Intellectual Property (IP)-generating subsidiary of Grom Social Enterprises, Inc, announces a new expansion of its Cats vs Pickles licensing program in association with Cepia, LLC. This licensing partnership with Well Played Toys is poised to introduce a diverse and innovative range of Cats vs Pickles products to the market. Managing the phenomenal VS World property, where the uniqueness of quirky and unexpected friendships shine, Curiosity Ink is committed to supporting the growing Cats vs Pickles fandom, a group that consistently collects 80 or more distinctive and charming characters. The anticipated new product line is slated to hit retail shelves by Q2 2024, offering fans new options to expand and display their Cats vs Pickles collections.

Elemon Toei Sunlight Entertainment
Entertainment News
Sunlight Entertainment and Toei Animation Announce the Debut of The Brand-New Series ‘Elemon’

Sunlight Entertainment, the production studio owned by the Kaji family of the international phenom Ryan’s World, and Toei Animation, the globally acclaimed and industry leading animation studio, have announced the debut of the brand-new animated series, Elemon. The stunning anime-style adventure show treats kids and families to “edutainment,” a genre of work that combines education and entertainment. All casting and recording for Elemon  were contracted and completed before the SAG-AFTRA and WGA strikes and are compliant with SAG-AFTRA rules and conditions.

Cookeez Makery Moose Toy Fair
Events News
Moose Toys’ Social Media Sensation Cookeez Makery Sees Retail Sell-Out

Moose Toys, a leading product and marketing innovator in the toy industry, marks its first appearance back at North American International Toy Fair with the display of its most sought-after holiday toys, including TOTY finalist and social media sensation Cookeez Makery. The latest release from Moose to mirror the smashing success of Magic Mixies, Cookeez Makery launched in July and has flown off shelves, requiring air freighting to keep up with growing retail demand. Cookeez Makery solidifies Moose’s domination in the new era of toy design by perfectly blending traditional play patterns with never-before-seen tech features designed to ignite multiple senses.

Crazy Aaron's slime Charmers Toy Fair 25th
Events News
Crazy Aaron’s Celebrates 25th Anniversary at Toy Fair

Crazy Aaron’s, the creator of the award-winning, U.S.-manufactured Thinking Putty and Land of Dough, continues to celebrate its 25th anniversary at the iconic Toy Fair in New York City on September 30th – October 3rd. The company, which reinvented putty play, has now revolutionized another childhood classic with Slime Charmers, a line of uniquely themed slimes with delightful scents and exceptional textures. The new Slime Charmers, along with Thinking Putty and Land of Dough, will be on display at booth 1965 during Toy Fair, held at the Jacob Javits Center in New York City. 

Hot Wheels Let's Race
Entertainment News
Mattel Television Announces ‘Hot Wheels Let’s Race’, a New Animated Series for Debut on Netflix in Spring 2024

Mattel, Inc, a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, announced today that its all-new animated children’s series, Hot Wheels Let’s Race, will debut on Netflix in Spring 2024. Mixing out-of-this-world vehicles, adventurous characters, high-octane races and more, the new Netflix series based on Mattel’s iconic Hot Wheels property will be a high-speed comedy thrill ride for the whole family.

Nockles fun in Motion
News
Fun in Motion toys Launches Brand New Fidget Toy Nockles

Fun In Motion Toys, the makers of the best-selling magnetic puzzle cube, Shashibo, are introducing a new innovative product in partnership with inventor David Silverglate that will entertain your hands for hours: Nockles. These engaging, tactile toys are supremely satisfying as you snap them together, pull them apart, and then morph them into an infinite number of surprising shapes. Nockles are a fantastically fun collection of soft, bendable fidget toys that snap together to form a structure which can then be manipulated into a variety of geometric shapes. They expand, collapse, pull, flip and bend.

Cocomelon Lane Jazwares Moonbug
Licensing News
Moonbug Announces CoComelon Toy Expansion with Jazwares at New York Toy Fair

Moonbug Entertainment, a subsidiary of Candle Media, has announced expansion plans for its biggest global franchise, CoComelon, with master toy partner Jazwares. A new collection of toys featuring characters from the popular franchise will be on display at New York Toy Fair (Jazwares booth #2403) from September 30th to October 3rd. 

Hasbro Nerfball
News
Hasbro Launches NERFBALL with Exhibition Game Featuring New NERF Gear & Tech, Unveils First Gameplay Venue

Hasbro, Inc, a leading toy and game company, has launched NERFBALL, the NERF brand’s first-ever official sport in its 50+ years of history, by releasing the full gameplay video of the NERFBALL – Battle in the Bubble exhibition game. Since 1969 when the iconic brand was first introduced to the world with the original NERF ball, dozens of iterations of NERF have been created across consumer products categories from sports items to blasters and much more. What started with a simple NERF foam ball more than 50 years ago comes full circle through the cutting-edge competitive sport, NERFBALL.