Licensing News

Curiosity Ink Media Announces Major Cats Vs Pickles Licensing Deal With Well Played Toys

Cats vs Pickles

Ahead of the New York Toy Fair 2023Curiosity Ink Media, the original storytelling and Intellectual Property (IP)-generating subsidiary of Grom Social Enterprises, Inc, announces a new expansion of its Cats vs Pickles licensing program in association with Cepia, LLC. This licensing partnership with Well Played Toys is poised to introduce a diverse and innovative range of Cats vs Pickles products to the market.

Managing the phenomenal VS World property, where the uniqueness of quirky and unexpected friendships shine, Curiosity Ink is committed to supporting the growing Cats vs Pickles fandom, a group that consistently collects 80 or more distinctive and charming characters. The anticipated new product line is slated to hit retail shelves by Q2 2024, offering fans new options to expand and display their Cats vs Pickles collections.

Well Played Toys, known for its proficient management of reputable licensed brands including SpongeBob Squarepants, Teenage Mutant Ninja Turtles, and PAW Patrol, will expand the Cats vs Pickles universe into new areas, including licensed construction, non-plush collectibles, and appealing novelty toys. 

Jared Wolfson, Curiosity Ink Media’s Chief Executive Officer, expressed the company’s anticipation: “We are eager to enhance the reach of this engaging and family-friendly brand. Focused on delivering unmatched value through integrated franchise creation and management, we look forward to unveiling additional opportunities at the New York Toy Fair.”

The Hollywood-based kids and family entertainment group became the licensing agent in 2022 and later created a Yuletide Advent Calendar, How the Gherkins Stole Christmas, based on the wildly popular franchise for With an animated original series and a series of story, sticker and craft books on the horizon, the Cats vs Pickles brand stands ready for substantial growth, backed by Curiosity Ink’s steadfast commitment to its enduring success.

James Russell Hornsby, CEO and founder of Cepia, voiced his excitement for the collaboration: “The affection that the VS World community has for the unique characters of Cats vs Pickles is substantial. We are ready to offer them new avenues to enjoy and collect the brand, and Well Played Toys, known for its high-quality and exceptional value, is an ideal partner for this endeavor.”

“We are beyond excited to be a part of the Cats vs Pickles universe,” said David Gardiner, president and co-founder of Well Played Toys. “It is an honor to add this property to our fast-growing list of innovative and legendary brands.  We look forward to the partnership to build this fun and unique world!”

Curiosity Ink Media, Cepia, LLC (Booth #2254) and Well Played Toys (Booth #5822) will be at the Toy Industry Association’s New York Toy Fair, held at the Jacob K. Javits Center in New York City from September 30 to October 3.

For more details about the expansion and other Curiosity Ink Media properties, visit the company’s website at, and follow them on Instagram and Facebook.