ASPIRE Goes Back to School with Expanded Collegiate Slate
ASPIRE, the dedicated Corporate & Lifestyle division of world-leading brand licensing agency WildBrain CPLG, is expanding its collegiate brand roster with newly added representation rights for the New York-based institution Columbia University, a leader in research and higher education in the US and around the world. ASPIRE will represent the institution primarily in India, the Middle East and North Africa (MENA), the UK and Europe in a new partnership, with the aim to grow the collegiate brand’s presence in lifestyle categories including fashion, apparel, accessories, back-to-school, home and gifting.