Licensing News

Bioworld’s Dumbgood Brand Releases New Apparel for Their New Sanrio 90s Collection

Sanrio Dumbgood

Dumbgood, the premiere lifestyle brand by Bioworld, has released its new Sanrio 90s collection – additional apparel for the brand’s already famous Sanrio product line. Dumbgood’s Sanrio assortments have been a fan-favorite collection among streetwear enthusiasts and fashion trendsetters due to the stylish clothing inspired by the adorable diversity of Sanrio characters especially the ones introduced in the 1990s.


Those 90s kids that loved the Sanrio character Pekkle growing up will now be able to have streetwear styled after the anthropomorphic duck, including the Gray Ringer Baby Tee, Puff Print Crew Neck Sweatshirt, Pekkle Puff Print Sweatpants and Puff Print Blue Boxing Shorts. It is also joined by fashion apparel centered around the adorable Sanrio Dalmatian, Spottie Dottie, consisting of the Distressed White Long Sleeve, Puff Print Crew Neck Sweatshirt and Puff Print Sweatpants. Monkichi, the loveable monkey of the Sanrio brand, also joins the 90s collection with the Puff Print Gold Boxing Shorts and White Ringer Baby Tee. The assortment closes with the Distressed Long Sleeve inspired by Sanrio’s endearing pig character Pippo.


The Sanrio 90s collection provides the perfect mix of style and nostalgia, making it a must-wear essential. This product line is another fantastic demonstration of Dumbgood’s ability to craft designs that serve as an authentic dedication to selected fandoms and their continued growing footprint in lifestyle fashion.


The new Sanrio 90s collection is now available online on Follow the brand on Facebook, Instagram, and Twitter to stay up-to-date with the latest announcements.


Dumbgood is a pop culture lifestyle retailer featuring carefully selected apparel, accessories, and collectibles from some of the most iconic entertainment brands of all time. We collaborate with an expanding group of makers and brands to create a unique selection built from thoughtful design. Dumbgood offers pieces that speak to the effortless style of subcultures and the individual rather than mass fashion trends. We feature Dumbgood brands because they destroyed the box office, redefined their form, or defied the odds to become enduring cult classics. These are the brands that shaped who we are.


About Bioworld – Global pioneers of lifestyle pop-culture apparel and accessories for over 20 years. They look at the licensing industry differently. Their priority is connecting consumers globally by creating richer connections between the fans and the things they love. It goes beyond merch. Beyond commerce. They help cultivate self-expression. They partner with the biggest brands in the world. With over 20 product categories and complete retail distribution in all tiers, including Amazon and direct-to-consumer, they are the only global licensee with a distribution network built for agility to attack emerging trends. They redefined omni-channel to be everywhere the fans are. Headquartered in Texas with ten offices worldwide, they own the supply chain—from manufacturing to distribution and every step in between.