This year will mark the 40th anniversary of the Rankin-Bass Christmas special Santa Claus is Comin’ to Town. Classic Media celebrates the anniversary of its classic property with a new DVD release and licensing program.
Briarpatch’s newest license is the classic children’s literature brand Madeline, based on the books by Ludwig Bemelmans. Briarpatch created a full line of products based on the 10-book series and will be part of the launch of the 11th book, Madeline at the White House, which will be released in spring 2011. Marc Shinderman, general manager of Briarpatch, talks about what makes Madeline such a strong brand along with key drivers for the Briarpatch Madeline line.
Video games become more successful with each passing year. Video game companies are currently working two ways. They are developing successful licensing programs based on their own intellectual properties. While, at the same time, video game companies are working with licensors to bring a brand’s experience to a home console. Patrick J. O’Brien and Lee Rawles take a few moments to talk about Electronic Arts’ (EA) success both as a licensee and a licensor in the world of video games.
After a successful first season, the Fox television series Glee has garnered a number of awards, a loyal fandom, and a powerful licensing program.
Trends in science toys mirror trends with savvy consumers, bringing nature and environment-friendly themes to the forefront in this category for 2011.
This past July, NASCAR announced the establishment of the NASCAR Teams Licensing Trust. It’s an industry-operated organization created to expand and develop the NASCAR licensing program. The Licensing Trust is composed of the organization’s sanctioning body and a number of NASCAR teams, including more than 30 NASCAR national series drivers. Blake Davidson, managing director of licensed products at NASCAR, discussed the establishment and goals of the Licensing Trust.
Bradford Licensing, a New Jersey-based global licensing agency, has inked a joint venture agreement with Franchise India Group to create Bradford License India. With India continuing to develop a fast-paced and aggressive economy, this collaboration will be focused on developing brand licensing in the Indian market by leveraging both companies’ strengths. Bradford Licensing’s president, Michelle Minieri, discusses building Bradford License India and the joint venture’s goals.