The Toy Authority Opens Voting for the People’s Play Awards and Calls on Consumers to Choose Winner
The Toy Authority, the leader in short form video focused on toys, announced that voting is now open for the People’s Play Awards. Comprised of 17 categories, finalists were independently selected by top industry experts. Calling on the most important audience, The Toy Authority is now asking consumers to choose their favorites in each category, creating the ultimate list for this holiday season. “Over the last decade, toy award programs have become pay to play, making it hard to know if a product is truly the best or if the fee paid for the award. For those who don’t pay to enter these award programs, their products don’t get nominated or seen by consumers. The People’s Play Awards are fee-free, to allow for a fair playing field.” said Jim Silver, CEO of TTPM. “We have reviewed every toy and picked the toys that consumers are going to want the most.”