AtGames Interactive appoints ChizComm as its agency of record for digital media strategy, along with PR, events, social media, and creative services to support their exponential global growth.
Viacom has partnered with Emerge Gaming, the developer and operator of online eSports and casual gaming tournament platform and lifestyle hub ArcadeX for the phased international rollout of NickX, a kid-focused eSports interactive tournament platform.
Atari made several announcements about its all-new Atari VCS home gaming and entertainment system during the 2019 E3 Expo.
Arcade1Up marks its E3 Expo return with newly announced cabinet titles for fall, Teenage Mutant Ninja Turtles and Marvel Super Heroes.
Discovery announced the official launch of Discovery Game Studios, which will serve as a hub for the creation, licensing, and distribution of games for PC, video game consoles, and mobile game platforms.
Pokémon GO drove millions of players to get active, now The Pokémon Company is trying to get Pokémon Trainers to get their beauty rest with Pokémon Sleep.
Snap Inc. announced the addition of Snap Games, offering Snapchat users a new way to engage with friends—through mobile gaming.
With the video game industry becoming more mainstream, and the popularity of Fortnite and eSports growing, afﬁliated toy and product companies have monetized and adapted to a brave new world largely inﬂuenced by the fans.