Category: Licensing

Mattel, Inc. (NASDAQ: MAT) announced that it has entered into a multiyear global licensing agreement with Paramount Consumer Products for Nickelodeon’s animated preschool pirate adventure series, Santiago of the Seas. Through this agreement, Mattel has the licensing rights to create a full line of toys based on the property, which will be produced under the Fisher-Price brand, including dolls, figures, play sets, vehicles, role play, plush, ride-ons and more, expected to launch at retailers worldwide in 2022.

LankyBox, the most highly viewed YouTube gaming duo in the world, has partnered with Bonkers Toys to create their first retail toy line. Stars Justin and Adam, along with their cast of animated characters including Boxy, Foxy, and Rocky, create high-energy, laugh-out-loud videos such as challenges, gaming and shorts. LankyBox averages over 1.5 billion video views per month with 18.6 billion lifetime views. Their videos are youthful and family-friendly making the brand an ideal fit for a toy launch.

In advance of multiple 50th anniversary celebrations and live appearances, Aerosmith, the best-selling American hard-rock band of all time, has tapped Universal Music Group’s Epic Rights as the band’s global brand management agency to develop an all-new multi-category worldwide retail program for the legendary rock band, with a roster of new licensing partners signed to create branded merchandise.

Bippidi-boppidi-boo – a game for you and you and YOU! In one magic moment, Funko Games reveals seven new Disney-inspired board games for fans of all ages.

The 2022 Disney lineup includes:

• Games that celebrate the 50th Anniversary of Walt Disney World with Disney Happiest Day Game: Magic Kingdom Park and Big Thunder Mountain Railroad Game;
• Games that bring beloved animated films to life including Disney A Goofy Movie Game and Disney Return of the Headless Horseman Game; and
• Games that expand on popular franchises like Something Wild! and Pattern Party.

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is partnering with Moose Toys to handle representation of the global toy company’s mega hit, sell-out sales success, Magic Mixies Magic Cauldron and planned line extensions for the brand. Under its dedicated North America office, WildBrain CPLG will represent Magic Mixies in the U.S. and Canada to build a cross-category merchandise offering targeting kids aged 5-8 years old. The initial focus for the consumer products roll-out will be on the apparel, sleepwear, publishing, accessories and homeware categories. Moose will be building the brand’s presence even further with a comprehensive content plan later this year.

When mom or dad announces time for bed, kids actually leap to brush their teeth and snuggle under the covers. Why? They know a Moonlite illuminated story is about to begin! New for 2022 are three exciting Moonlite Gift Packs – Disney Classics, Disney Modern Classics and Pixar – that project from your smartphone onto a wall or ceiling. Dim the lights, cuddle in bed and tell a tale with vivid projections, sound effects and background music. Dumbo, Pinocchio and Bambi will mesmerize a new generation as three of the five storybooks included in the new Disney Classics Gift Pack.

In this unprecedented era of unexpected events and relentless uncertainties, the Iceberg Fall/Winter 2022 men’s collection shares a contemporary and clean vision of positivity: a journey with a new sense of optimism. Items inspired by iconic comic character, Popeye the Sailorman, include a wide range of stylish products including jackets, tops and pants.

World of EPI (Entertainment, Publishing and Inspiration), the leading multicultural toy manufacturer, announced a collaboration with Disney Consumer Products, Games and Publishing to create fashion dolls, collectible figurines and accessories for the new Disney+ series The Proud Family: Louder and Prouder and the upcoming Marvel’s Moon Girl and Devil Dinosaur series on Disney Channel.

Pop culture collectibles manufacturer, Factory Entertainment, is adding to its wide range of high-end movie prop replicas with a line of limited-edition replicas from the highly anticipated Warner Bros. and DC motion picture, The Batman. The first release, which is now available to pre-order, is the Batarang.