Category: Licensing

Toca Boca, an award-winning Swedish game development studio that makes digital games from the kid’s perspective, welcomes global lifestyle brand Sanrio and its Hello Kitty and Friends franchise into their digital playground.  Today, Hello Kitty is introduced into the vibrant community of the Toca Life World game, with the launch of a furniture pack for the Home Designer creator tool, which features home decoration items from Hello Kitty, Kuromi™, Badtz-maru™, Gudetama™ and My Melody™. The pack encourages self-expression using the Home Designer tool so kids can create, play and explore new environments with Hello Kitty and Friends.

Azerion, the digital entertainment and media platform behind the popular online games Habbo and Hotel Hideaway, is welcoming the Teletubbies to the metaverse in celebration of the brand’s upcoming 25th anniversary in 2022. Under a new partnership with WildBrain, owner of the Teletubbies and a global leader in kids’ and family entertainment, the collaboration will include the exclusive release on December 14 of virtual products in Habbo and Hotel Hideaway. Products available for purchase with virtual currency include Teletubbies-branded avatar onesies based on Dipsy, Tinky Winky, Laa-Laa and Po, as well as custom furniture, including the Tubby Toaster, Custard Machine and Noo-Noo the vacuum cleaner, for players to decorate their rooms in the game.  

Joya, the chic New York-based design studio and scent specialist, collaborates with Illumination’s iconic Minions to launch a limited-edition candle collection in time for the holidays, available exclusively on HBX now.

StoryToys, a wholly-owned subsidiary of Team17 Group plc, the LEGO Group and Marvel Entertainment announce the launch of LEGO DUPLO Marvel, a mobile app for preschoolers. With over one million pre-orders globally, the app is now available from the App Store and Google Play.

Pink Panther is bringing his trademark suaveness to an incredibly stylish new fashion and accessory line. Luxury gentleman’s brand, Larusmiani, and MGM, a leading entertainment company, announced today that they have collaborated on a sophisticated capsule collection inspired by the iconic Pink Panther. 

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has grown its prestigious roster of high-profile football club brands in MENA, signing representation for globally recognised clubs FC Bayern München and Paris Saint-Germain FC (PSG), which is managed by Fanatics, a global leader in licensed sports merchandise.

House Monsters are coming to a bookshelf near you! The world of House Monsters is expanding with its first ever book House Monsters: The Birthday Party! Fans first were introduced to the Luki Lab soft plush characters earlier this Fall, and since then have been able to learn more about the adorable creatures through custom YouTube content. The book is the latest initiative from the brand that teaches kids not to be afraid of things that go bump in the night!

Dr. Seuss Enterprises, a leading global children’s entertainment company, has announced today the expansion of its licensing portfolio in Canada, focusing on some of their most beloved properties within a variety of categories including accessories, home and kitchen decor, food, games, puzzles and more.

Epic Storyworlds, innovator in kids entertainment and sister company to Epic Story Media, has strategically invested in global, direct-to-fan premium play company, HUGE! Play to bring the disruptive GameBud technology to more characters and stories. GameBud takes fan-favorite gaming characters, and personifies them in 3D as two-way game gear that connects to games and interacts with players in real time.