Category: Licensing

Award-winning content creation, distribution and licensing studio One Animation has secured a new partnership for Oddbods with SplashLearn. The massively popular digital learning program for reading and math, SplashLearn has benefited over 40 million children internationally. Under the deal, Oddbods digital books, including ‘The Pied Piper of Oddsville’, ‘Pogo and the Magic Lamp’ and ‘The Great Bod Bake Off’, launches exclusively as part of the SplashLearn reading program starting this week.

Global sports company PUMA and MGA’s L.O.L. Surprise! have once again partnered for an exclusive collection, featuring L.O.L. Surprise-inspired artwork along with graphics showcasing several of their famed doll characters. Streetwear pieces including iconic PUMA footwear styles: Suedes and Cali Star – available in toddler, kids and junior sizing – get a playful makeover with sparkly, iridescent details and bold colors.

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has further expanded its Lifestyle portfolio with the signing of global representation rights for The Master Lock Company, a household name in padlocks and security products worldwide. Under the partnership, WildBrain CPLG will have global and exclusive responsibility to handle The Master Lock Company’s properties – Master Lock and SentrySafe.

JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading toy and consumer products manufacturer, today announced a new wave of Apex Legends collectible figures as well as Disguise’s new additions to their growing costume and roleplay line for 2022. This Spring, bring home the ten-inch Nessie plush and collectible six-inch scale action figures, and gear up for fall with new costumes from Disguise including adult Octane and Wraith and a child size Revenant.

To celebrate the Chinese Year of the Tiger, ETRO launches an exclusive limited edition capsule collection dedicated to the heroic Tigress, a protagonist in the animated film DreamWorks Animation’s Kung Fu Panda.

Australia’s favorite Blue Heeler pup, Bluey, will be coming to exciting new brands in 2022, as PlayMonster announces a strategic licensing agreement with BBC Studios in 2022. Bluey has won the hearts of families around the world since it first launched in Australia in October 2018, and has quickly become a global hit. Now families in North America can share their love for Bluey with the award-winning license making its debut with Hasbro’s Spirograph and 9 Story Brands’ Colorforms.

Spin Master, a leading global children’s entertainment company, has reunited with CMON Limited, an international publisher and designer of board games, tabletop games, and card games to launch Marvel Zombies: A Zombicide Game. Bringing together the universes of Marvel and Zombicide, Spin Master Games and CMON’s third Marvel Kickstarter achieved record-breaking results.

WowWee, a leading manufacturer of innovative consumer entertainment products, and Hasbro, global play and entertainment company, has announced a partnership to bring iconic Hasbro Gaming to the outdoor play space & introduce a new line of Nerf Super Soaker products.

Perfetti Van Melle and D1 Milano will spread happiness and color this February with a special watch collection with Chupa Chups, a brand that has become a social statement and Pop Culture Icon among kids, teens and adults.