Icons unite today as Bazooka Bubble Gum joins forces with the legendary DC to bring fans a thrilling series of eight original digital comics. The comics will roll out over the course of the year, taking fans on an unforgettable journey. The world’s greatest Super Heroes from DC will be the first to join Bazooka Joe and His Gang in The Bazookaverse.
Sony Pictures Consumer Products invites fans of Ghostbusters to gear up for the next chapter in the iconic franchise with new products and unique collaborations designed to further immerse enthusiasts into the pop culture phenomenon. The robust consumer products program, anchored by key licensees including Hasbro, Funko, Timberland, and Kellogg’s, aligns with a new phase in the Ghostbusters franchise, marked by the much-anticipated arrival of Sony Pictures Entertainment’s latest film, Ghostbusters: Frozen Empire (premiering March 22 exclusively in movie theaters).
Seltzer Licensing Group has announced its new partnership with Zippo Manufacturing Company as its exclusive licensing agent. Zippo Manufacturing Company is a leading global manufacturer and distributor of the iconic, patented windproof lighter and other outdoor products, including heat banks, hand warmers, fire starters and hand tools among others. Seltzer Licensing Group will be focused on extending Zippo’s equity in Fire, Heat, Cooking and Light into adjacent consumer products within the outdoor space, such as patio heaters, firepits/fire-tables, LP tanks, grills/grilling accessories, log sets and the like.
Fandom-forward retailer BoxLunch is celebrating the fantastical works of Studio Ghibli with their latest collection, available now for fans to purchase! For over three decades, Studio Ghibli has delivered films with overwhelmingly beautiful art and heartwarming stories enjoyed by all ages worldwide. Fans can now explore BoxLunch’s unique 46-piece collection, inspired by two of the Japanese animation studio’s popular films – My Neighbor Totoro and Ponyo. From admirers of the goldfish princess or friends of the cuddly forest spirits, this collection’s range of products including Ponyo and Totoro-themed overalls, hoodies, handbags, pins, and more adorned with iconic imagery from the films that capture the magic of these beloved stories.
Classic strategy mobile game, Castle Clash, is once again collaborating with Universal Products & Experiences to bring new content to the game inspired by DreamWorks Animation’s Kung Fu Panda 4, which is in theaters now. Castle Clash is a popular strategy mobile game with over 100 million downloads worldwide. The game combines various gameplay elements, including base building, tower defense, and real-time strategy.
Illumination’s Minions have tapped renowned street artist, Buff Monster, to collaborate on a limited-edition apparel drop, the Minions x Buff Monster capsule collection– available now in limited quantities, exclusively at Universal UNIVRS – a first-of-its-kind retail destination located at Universal CityWalk Hollywood and inside Universal Studios Florida at Universal Orlando Resort. Bright yellow and instantly unforgettable, the Minions have become icons of self-expression in pop culture across the globe. Worlds collide as Buff Monster, known for the pops of color and signature monster characters featured in his artwork, puts his own creative twist on the collaboration design by seamlessly integrating his artistic style with the iconic Minions characters. This will be the second collaboration between Buff Monster and the Minions, after the launch of a popular beach-themed apparel line in 2016.
Transport for London (TfL) has partnered with popular toy brand BRIO to launch a London Underground-inspired toy train, in a deal facilitated by TfL’s global licensing agency IMG. A part of BRIO’s Trains of the World series, the toys replicate the London Underground’s iconic red, white and blue design bringing the authentic British experience to children’s playrooms. The push locomotive plays sounds and lights up as it travels through the red tube tunnel, creating a realistic playing activity that helps little train fans further explore the world of transport. The toy set includes a three-part push train, a ‘Tube’ tunnel, two play figures and a London Underground sign.
Mattel, Inc has revealed a celebratory partnership with Atlantis Paradise Island to develop Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True, an immersive, Barbie-themed experience for all guests to enjoy in honor of Barbie’s 65th anniversary on March 9. Debuting Memorial Day weekend and lasting through the summer, Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True will offer a host of Barbie-themed experiences. From tailor-made Barbie-themed guest rooms and suites to activations, bespoke retail, and more, the partnership brings Mattel’s Barbie to the Caribbean and the Bahamas for the first time in history.