Licensing

Kidrobot Disney
Licensing News
Kidrobot Debuts its First Three Disney Vinyl Art Figures

Kidrobot has debuted its first Disney Vinyl Art Figures in collaboration with the entertainment icon. These new takes on classic Disney characters expand the scope of its existing Disney collection to the art vinyl medium, and are the first in a continuing creative line. The three Kidrobot Disney figures are currently available for pre-order on Kidrobot.com for an estimated Q4 2022 estimated delivery.

Popeye Angry Birds
Licensing News
Popeye and Angry Birds Friends Form Partnership in Support of Ocean Conservation

Popeye the Sailorman and video game developer Rovio Entertainment has announced a partnership for an all-new, co-branded Angry Birds Friends x Popeye tournament in support of ocean clean-up organization, The SeaCleaners. Running from January 31 to February 6, the tournament contains 24 Popeye-themed levels of competition alongside in-game ocean conservation messaging from The SeaCleaners.

ZURU Disney Mini
Licensing News
ZURU Collaborates with Disney to Go Mini

Award-winning toymaker ZURU has collaborated with Disney to miniaturize some of the most beloved Disney products, in 5 Surprise Mini Brands: Disney Store Edition. Perfect replicas of favorite toys from Marvel, Lucasfilm, Disney Princess, Mickey & Friends, and Pixar offered exclusively by Disney will debut in miniature form, down to the barcode, in the latest capsule collection of ZURU’s wildly popular, highly sought-after Mini Brands portfolio.

Peanuts Wildbrain CPLG India
Licensing News
WildBrain CPLG Extends Peanuts Representation to India

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is expanding its multi‐territory representation deal with Peanuts Worldwide to include the Indian market. Under its recently launched dedicated India office, WildBrain CPLG will build on its successful EMEA partnership for the iconic Peanuts character brand and assemble a local cross‐category program targeting apparel, gifting, homewares, stationery, pet accessories and promotions for all demographics.

Mattel Disney
Licensing News
Mattel and Disney Announce Multi-Year Global Licensing Agreement for Disney Princess and Disney Frozen Franchises

Mattel, Inc. (NASDAQ: MAT) has announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is expected to launch at retailers around the globe at the beginning of 2023.

Sweethearts Licensing Logo
Licensing News
Sweethearts, the Iconic Candy Brand, Announces Robust Licensing Program for 2022

Sweethearts, the much beloved candy brand that has become synonymous with Valentine’s Day, has announced a new, robust licensing program to roll out during 2022. The licensing program is managed by Lisa Marks Associates (LMA), the long-term Licensing Agency for Spangler Candy Brands, owner of the Sweethearts brand. 

Popeye Sail Club
Licensing News
Popeye to Launch Sustainable Boating ‘Popeye Sail Club,’ Powered by Pick a Pier

The massive surge in recreational boating activity is expected to continue and with it the increasing demand for berthing space. With more traffic coming in and out, marinas are struggling to keep up with the growing number of boats. At the heart of this problem is the lack of connectivity and outdated ways by which boaters communicate with marinas. Popeye Sail Club, powered by Pick a Pier, leverages a robust network of marinas and cutting-edge technology to unlock a more convenient and sustainable boating experience. Pick a Pier is a leader in berthing reservations, making it as simple and convenient as booking a hotel or buying a plane ticket — and with Popeye’s help, the experience is getting even better.

Star Trek Playmates
Licensing News
Playmates Reveals Initial 2022 Lineup of Star Trek Figures

Some of the most iconic characters in the Star Trek universe are among the toys featured in the summer 2022 launch of Playmates Toys’ all-new collection of Star Trek action figures and accessories. Playmates marks its much-anticipated return, after a 12-year absence, as the global licensee across action figures, vehicles, ships and role play for all ViacomCBS Star Trek Properties.