Category: Licensing

Phoenix International Publications (PIP)’s children’s book imprint, PI Kids, will publish a line of Baby Einstein books, coming to North America in 2022.

JAKKS Pacific is extending its contract this year with Black + Decker to design, manufacture, market, and sell branded toy work benches, tool sets, tools, housewares, and kitchen products in North America.

Licensing International has announced the selection of five companies to participate in its Diversity and Inclusion Accelerator program.

Licensing International named four students as the recipients of its inaugural Licensing International Scholarships.

IMG announced the acquisition of Dubai-based agency 20too Licensing, which manages consumer product development and brand extensions in the Middle East and North Africa. Established in 2013, 20too’s brands include NBCUniversal, Hasbro, The Smurfs, SEGA, Smiley, and the Discovery portfolio encompassing Fatafeat, Food Network, Animal Planet, and Discovery Channel. 20too Licensing founder and CEO Christian Zeidler will become Vice President of Licensing at IMG, and will relocate along with his…

Guru Studio has tapped United Smile as its exclusive master toy partner for the preschool series True and the Rainbow Kingdom.

Discovery, Inc. has unveiled its merchandising partners for Shark Week 2021, which airs this summer from July 11 to July 18.

Wham-O’s exclusive licensing agency, Anjar Co. & Becker Associates, has signed Winning Moves Games USA to market its retro-style legacy toys.