YuMe and ViacomCBS Ink Baby Shark Deal
YuMe announced a deal with ViacomCBS Consumer Products to produce a range of infant products for Pinkfong’s Baby Shark brand.
Hasbro & Epic Games Expand Fortnite Product License
During its Investor Event, Hasbro and Epic Games announced a five-year extended contract to expand their Fortnite product licensing deal.
Brand & Licensing Innovation Summit Announced
Global Licensing Group is launching Brand & Licensing Innovation Summits (B&LIS), first as a virtual event in Europe from June 9-11, then as a hybrid summit in North America on October 27 and 28.
Disguise, Inc. Expands Portfolio with Universal
Disguise, Inc. announced an expanded offering in the North American market of Halloween costumes, accessories, and more for Universal Brand Development properties commencing in 2021.
Mark Feldstein Signs License Deal with Bob Ross
Mark Feldstein & Associates, inc. (MFA), a product development company and importer of innovative home décor, seasonal décor, and giftware, has signed a licensing agreement with Bob Ross.
JAKKS Pacific & Disguise to Create Sonic Sequel Merch
JAKKS Pacific, Inc. announced global toy rights with SEGA of America, Inc. for Paramount Pictures’ feature film, Sonic the Hedgehog 2. Disguise, the costume division of JAKKS Pacific, will also be producing costumes inspired by the film.
Milo Signs Lisle Licensing as Agent for the UK
Planeta Junior has signed Lisle Licensing to appoint its preschool series Milo, co-produced with Fourth Wall and set to premiere in 2021, in the UK and Ireland.
The Boys, Outlander, Cobra Kai Secure New Licensees
WildBrain CPLG has secured cross-category licensees in Europe for Sony Pictures Consumer Products’ series The Boys, Cobra Kai, and Outlander.
Alma’s Way Signs Brand Central as Licensing Agency
Brand Central LLC has been appointed licensing agency to represent Fred Rogers Productions’ new animated preschool series, Alma’s Way.