Brand Central Goes ‘Full Send’ with YouTube Lifestyle Brand
Full Send/Nelk Boys have selected global consumer products agency Brand Central LLC to extend their brand into retail and develop strategic collaborations.
Hasbro, eOne, Crunchyroll, and Chupa Chups Confirmed for Festival of Licensing Live Stage
Hasbro, eOne, Crunchyroll and Chupa Chups are the latest mega brands to be confirmed for the Festival of Licensing Live Stage during the event’s opening week (Oct. 6-8, 2020).
Nelvana Aligns Sesame Street with Canadian Brands in Latest Collaborations
Nelvana, licensing agent for Sesame Workshop in Canada, announced a new collaboration with Sesame Street and Hudson’s Bay for a limited edition collection of apparel and accessories.
One Animation Signs Deal with Brampton Nameplate for Oddbods PPE Range
Oddbods branded social distancing devices and PPE equipment launches in October for use in nurseries, schools and hospitals.
Playmates Toys Reveals Officially Licensed Billie Eilish Collectible Figures and Fashion Dolls
The new Billie Eilish collectible figures and fashion dolls allow fans to reimagine scenes from her inventive music videos and bring them to life.
LeSportsac and Sesame Workshop Team Up for a New Collaboration
LeSportsac and Sesame Workshop announce LeSportsac x Sesame Street collection with new prints featuring Sesame Street characters.
Festival of Licensing Announces Hasbro Happy Hours
Festival of Licensing announces its Hasbro Happy Hours program of ‘after-show’ evening entertainment to bring the licensing industry together once the day’s meetings have dialed down and the fun can begin.
Six Finalists Announced for 2020 ‘License This!’ Competition
Six brand designers have been shortlisted for the License This! final, which will take place live online during Festival of Licensing Thursday, October 8.
Spin Master Joins Forces with the League of Legends Franchise Announcing a Licensing Agreement with Riot Games
Spin Master announced a multi-year agreement to become the global master toy licensee for Riot Games’ video game League of Legends.