Category: Licensing

Moose Toys, an innovative leader in the toy industry, has announced an exclusive partnership with MrBeast (aka Jimmy Donaldson), avid philanthropist and massive digital creator, to co-create an entirely new brand. Destined to be a category disruptor, this new line for fans and kidults is an enticingly collectible action figure range overlayed with incredible, never-before-seen innovation. The co-created line represents MrBeast’s new line of figural merch and is slated for a Fall ’24 launch. The extensive line is packed with his signature panther character designs that will appeal to fans of all ages.

Care Bears, the cherished and iconic brand under Cloudco Entertainment, celebrated for its message of sharing and caring, has joined forces with the globally renowned lifestyle brand Sanrio and its beloved Hello Kitty and Friends franchise. This enchanting collaboration seamlessly merges the worlds of Hello Kitty and her supercute friends with the heartwarming universe of Care-A-Lot, giving rise to an extraordinary union that will captivate fans of all ages. Launching in early Spring 2024, this special collection marks an exciting crossover between Care Bears and Hello Kitty. Together, they unveil a captivating array of themed items. This magical assortment promotes self-expression, inviting everyone to embrace adventure alongside their treasured Care Bears and Hello Kitty and Friends characters.

WildBrain, a global leader in kids’ and family entertainment, is set to expand its distribution slate of compelling live-action drama for tweens and teens, coming on board to handle global sales (excluding Ireland and Belgium) for the brand-new 8×24’ series Louise Lives Large, commissioned by Ireland’s RTÉ, Canada’s Family Channel and Belgium’s Ketnet. WildBrain will be launching sales of Louise Lives Large at Kidscreen Summit this February.

Falcon’s Beyond Global, Inc (Nasdaq: FBYD) (“Falcon’s” or the “Company”), a global entertainment powerhouse and a visionary innovator in immersive storytelling, today announced they intend to work with Tanseisha Co, Ltd, a Tokyo-based designer and creator of commercial and cultural facilities with deep roots in the Japanese market and a strong track record of working with globally-recognized brands. The two companies will explore collaborating to develop new themed entertainment experiences, to bring popular Japanese anime and manga intellectual property (IP) to life through location-based entertainment (LBE), games, movies and more.

Popeye the Sailor Man, one of the most iconic characters in American history, is celebrating his 95th anniversary in 2024 with a full year of events, partnerships, and promotions. King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, is kicking off the landmark year with the inaugural National Popeye the Sailor Man Day on January 17th and the receipt of The Good Housekeeping Nutritionist Approved Emblem (GHNA), especially notable in that he is the first “person” to ever receive this recognition.

Funko, Inc (Nasdaq: FNKO), a leading pop culture lifestyle brand, and Goliath, a private family owned and run global game company, has announced that the companies have entered into an exclusive worldwide license and distribution agreement for Funko’s portfolio of games marketed under the Funko Games brand. As part of the deal, Goliath also acquired the assets of Funko’s board game development studio, formerly known as Forrest-Pruzan Creative, and celebrated board game design team, Prospero Hall. Financial terms were not disclosed.

SpongeBob SquarePants is bringing his home in a pineapple under the sea to Roblox. Gamefam, the leading metaverse game developer and strategist, unveiled that it is joining forces with Paramount Games Studio to release SpongeBob Simulator, the first official Roblox game built wholly around the nautical, nonsensical universe of Nickelodeon’s SpongeBob SquarePants. Launching Friday, January 26, 2023, SpongeBob Simulator is a collecting game where players can go on an adventure with their friends around the world of Bikini Bottom.

Holiday Hill Farm has entered a three-year agreement with Oriental Trading Company, a Berkshire Hathaway company, to create, market and sell a broad assortment of products featuring its beloved holiday icon Spookley the Square Pumpkin and all his Holiday Hill Farm friends. Oriental Trading, the largest direct retailer of value-priced party supplies, arts and crafts, toys and novelties, and school supplies, will leverage its extensive direct-to-consumer channels and deep B2B channels via Fun Express, which includes virtually every conceivable market segment including school districts, to distribute the products to its customers throughout the U.S. and Canada.