Licensing

IMC El Reino
Entertainment Licensing News
Cry Babies Joins El Reino Infantil

IMC Toys, a prominent player in the toys and children’s content industry, announces an exciting collaboration with El Reino Infantil, a wold leading community for children in Spanish. Soon, Cry Babies Magic Tears, BFF and VIP Pets of Kitoons will become an integral part of the varied programming on El Reino Infantil’s YouTube channels. In a move to enrich the musical offerings of El Reino Infantil’s main YouTube channel, IMC Toys’ captivating musical content will be integrated into its main YouTube channel, which boasters over 60 million subscribers, promising to being an unparalleled musical and visual experience to it’s expansive global audience.

Gamefam
Entertainment Licensing News
Gamefam Closes Record FY2023 & Releases Report on State of Brands in Metaverse Gaming

Gamefam, the leading metaverse game developer, publisher and strategist with a portfolio of live operated original games, virtual concerts and experiences that connect brands with new audiences, has unveiled its first-ever “State of Brands in Metaverse Gaming” report, including results from its most successful year to date. With top-performing titles and activations on Roblox and Fortnite, the company announced FY2023 as its most successful year yet, achieving more than 35% year-over-year revenue growth, scaling to more than 200 employees, and reaching 16 consecutive quarters of revenue growth. With over 30 games in its owned and operated network, Gamefam cemented itself as the metaverse’s top developer in 2023, with over 7.5 billion gameplay sessions across its portfolio this year – surpassing 29 billion gameplay sessions to date.

Who's in your book tom fletcher penguin ventures
Licensing News
Penguin Ventures Announces Licensed Consumer Products Program for Tom Fletcher’s ‘Who’s in Your Book?’

Penguin Ventures (the licensing team at Penguin Random House Children’s UK) has secured global rights to develop a licensed consumer products program for Tom Fletcher’s bestselling Puffin picture book series ‘Who’s in Your Book?’, from his manager Rachel Drake and literary agent Steph Thwaites at Curtis Brown. The series features a cast of beloved characters including Monster, Witch, Dragon, Elf and Unicorn.

miniso care bears
Licensing News
MINISO Announces Exciting Partnership with Care Bears

MINISO, the world-renowned retailer known for its trendy and affordable products, is thrilled to announce an exciting partnership with the beloved brand, Care Bears. This collaboration is set to enchant fans worldwide with an expansive Care Bears-themed product line, adding a sprinkle of nostalgia and joy to MINISO’s offerings. Cherished across generations for their positive messages and heartwarming presence, Care Bears will now grace MINISO’s shelves in a variety of forms. Shoppers can look forward to an array of items that celebrate the Care Bears’ spirit, from cozy plush toys and stylish accessories to festive decor and blind boxes, which have become a fan favorite for the surprise element they bring.

Kidz Bop IHP
Licensing News
KIDZ BOP Inks Exclusive Apparel Licensing Deal With IHL Group

Calling all future pop stars! KIDZ BOP announces an exclusive apparel licensing deal with IHL Group, a leading force in the fashion industry. The all-new KIDZ BOP apparel line will make pop star style accessible to kids everywhere and is set to hit retailers across North America in Q3 2024. KIDZ BOP apparel will be available for both boys & girls and will include activewear, intimates, sleepwear, and loungewear. Inspired by the KIDZ BOP brand and the distinct styles of the KIDZ BOP Kids, the collection features on-trend silhouettes in bold colors with fun embellishments. Fans can elevate their pop star looks and express their individual style with mix and match separates.

Jada Pink Slips
Licensing News
Jada Toys Introduces Chase Vehicles Into The Pink Slips Lineup From the World’s Most Popular Entertainment Brands

Jada Toys, leading manufacturer of premium collectibles, has announced the expansion of the Pink Slips brand to include licensed and limited chase vehicles from the world’s leading entertainment properties. Pink Slips launched earlier this year with overwhelming success at retail, as the roll out of Wave 6 and 7 are already in progress. The brand is made up of premium quality die-cast vehicles that leverage Jada’s expertise in design, graphics and finishes resulting in the product line becoming a leader in the collector vehicle category.

TNA Wrestling Powertown
Licensing News
TNA Wrestling Partners With PowerTown Wrestling To Produce TNA Action Figures & Accessories

TNA Wrestling is returning to the action figure market through a long-term contract with PowerTown Wrestling to produce collectible TNA Action Figures & Accessories. Pre-sale orders for Series One will begin in March 2024 and the figures will be shipped in August 2024. Series Two of the TNA Wrestling Action Figures from PowerTown will be shipped in December 2024. More information on who will be included in each series will be released in the coming weeks.

Teenage Mutant Ninja Turtles Fugglers
Licensing News
ToyMonster in Partnership with Addo Play Unleashes Teenage Mutant Ninja Turtles Limited Edition Fugglers in the USA

Just in time for merry mischief and mayhem, ToyMonster announces the launch of the Teenage Mutant Ninja Turtles Limited Edition Fugglers. The latest line of funny-ugly plush monsters are getting the Turtles twist, channeling the four fan-favorite, sewer-dwelling reptiles – Leonardo, Donatello, Michelangelo and Raphael. They’re lean, they’re green, they’re mean and now the Teenage Mutant Ninja Turtles Fugglers are available at Walmart.com, ready to wreak some half-shell havoc this holiday season.

Sesame Workshope Kenneth Cole
Licensing News
Kenneth Cole Launches Exclusive Collaboration with Sesame Workshop in Support of Mental Health

To close out the brand’s landmark 40th Anniversary year, Kenneth Cole is excited to announce a special collaboration with Sesame Workshop, the global impact nonprofit organization behind Sesame Street, supporting the mental health and emotional well-being of young children and families. Under the overarching concept of “here for you on sunny days, and cloudy ones, too”, the unisex capsule collection for kids and adults embodies the personalities of beloved Sesame Street characters, voicing care for the mental well-being of yourself and others. The hoodies and t-shirts feature classic graphics, supportive phrases, and playful imagery such as “It’s OK to be Grouchy,” “Share Cookies, Share Kindness,” and “Elmo Has Sad Days Too.” The white canvas sneakers are designed by acclaimed footwear designer Alexander John Studios and come in four colorways, each with accents and embellishments tied to Oscar the Grouch (green), Cookie Monster (blue), Elmo (red) and Count von Count (purple).