Category: Licensing

Heathside Trading Limited has established an agreement with Toho International Inc to become a licensee for Godzilla. The agreement was brokered by Rocket Licensing and KJG Limited. The Godzilla licensed line, which will launch spring 2024 through selected retail partners, as well as direct-to-consumer through MasterReplicas.com, will include 3D Keychains, Squishes, Mini Stickees and Slime based on the Godzilla library.

WildBrain, a global leader in kids’ and family entertainment, is serving up a host of new products and experiences for fans of its beloved Strawberry Shortcake brand this holiday, with licensees lining up for new launches into 2024. The holiday activations and events align with the release of WildBrain’s brand-new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday, which features Strawberry Shortcake and friends preparing for the “Winterswirl” holiday celebration. Additionally, to extend the fun into the new year, brand-new Strawberry Shortcake original micro-form content (60 x 15s) is set to premiere on the official Strawberry Shortcake YouTube channel from January 15, giving playful glimpses into the small and sweet moments between Strawberry’s big adventures.

Legend has it that University Games would be the company to challenge one of the most devout legions of fans with a new and different brain teaser. The company announced the nationwide availability of a set of uniquely designed cast metal Hanayama The Legend of Zelda puzzles. Craig Hendrickson, SVP Product Development at University Games, said, “The Legend of Zelda is one of the most successful franchises to ever emerge from the video game world. University Game is proud to partner with Hanayama for a trio of new Zelda challenges.”

McFarlane Toys has announced an exciting, multi-brand licensing agreement with leading toy and game company Hasbro, adding Transformers, Power Rangers, G.I. Joe and Dungeons & Dragons to their Page Punchers line-up. Kicking off with Transformers and G.I. JOE products, each Page Puncher will include a full comic book and two articulated figures. “Page Punchers is an exciting program for us because it gets comic books into people’s hands, along with a fun toy product, who might not otherwise shop at comic stores. Parents enjoy them because they encourage reading and collectors like them because they provide unique and interesting character stories. With articulated figures, plus a full comic book in each Page Punchers item, we offer incredible value with this brand,” said Todd McFarlane, founder and CEO of McFarlane Toys.

Novel Entertainment has signed a far-reaching deal with leading webshop Star Editions to bring bespoke, on-demand Horrid Henry merchandise to a global audience. For over a decade, Star Editions has been sourcing the very best imagery from around the globe and transforming it into art prints, greeting cards, giftware and stationery, working with leading brands including Mr. Men and Beano.

BIG Games, the creator of the hit game franchise, Pet Simulator, has launched Pet Simulator 99 as of December 2023. Aligning with the game launch, new toys from PhatMojo are now on shelves at major retailers. Pet Simulator 99 will unlock even more fan engagement with frequent content updates, including new pets and maps. The all-new series of products by PhatMojo will include collectibles, plush, playsets, and collector bundles. All toys include downloadable content codes (DLC) to enhance the in-game experience. Pets or other in-game items already received in Pet Simulator X from previously redeemed DLC codes can also be transferred to the new version of the game.

Jazwares, the maker of the popular Squishmallows brand, is collaborating with global fashion brand H&M to launch a vibrant apparel and accessories collection inspired by the plush sensation. Available online on December 7 and in stores globally on December 21, this is the first collaboration between H&M and pop culture phenomenon Squishmallows, as Jazwares continues to build on the #1 plush property’s status as a preeminent global lifestyle brand. Inspired by the incredible signature plush softness along with several iconic Squishmallows, the 42-piece collection for kids and tweens features an expansive line list of apparel and accessories, including slippers, pajamas, t-shirts, dresses, earmuffs, hoodies, and more. Each fashion-forward item incorporates the unique personalities of the lovable, huggable Squishmallows making the collection just as cuddle-craving as the toys themselves. Special to the H&M collection is ‘Rodry’, a yellow bearded dragon Squishmallows plush sporting a new look.

Relatable, a modern entertainment and consumer product company best known for the hit card game What Do You Meme?, has expanded its Squishmallows licensed product offerings with the release of the first-ever Cam the Calico Cat Squishmallows Heating Pad. This heating pad is perfect for cuddles, warm comfort and soothing pains, and is a great gift for friends and family. “Our Squishmallows Take 4 game has been positively received, as have our Happy Helpers Menstruation Crustacean heating pads, so it was only right to bring the warm comfort our wellness category offers to Squishmallows fans of all ages,” said Tom Emelo, Chief Strategy Officer at Relatable. “We are thrilled Jazwares has trusted us to expand the different ways to enjoy Squishmallows, as Relatable is the first company to launch a Squishmallows Heating Pad.