Category: Licensing

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is turning the high street green this festive season with an extensive range of deals for Dr. Seuss Enterprise’s beloved How the Grinch Stole Christmas!, delivering even more ways for consumers across the UK and Europe to engage with the iconic holiday brand. Fans of last year’s sell-out adidas Originals x The Grinch Forum Low shoe collaboration will be delighted that it returns this season with an expanded range. A new Grinch shoe (plus junior version) will be available globally at adidas stores and online. Two additional Grinch-inspired designs featuring How the Grinch Stole Christmas! characters Max and Cindy Lou will be released exclusively into Footlocker stores this December worldwide, alongside a junior version of the Max design and apparel including t-shirts and a hoodie featuring the much-loved Grinch characters, available worldwide.

MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, and creator of sensation L.O.L. Surprise!, has announced its collaboration with global lifestyle brand Sanrio to honor the internationally known and beloved character Hello Kitty in celebration of her 50th anniversary in 2024. The newly released L.O.L. Surprise! Loves Hello Kitty Limited-Edition Collection features two L.O.L. Surprise! tots styled in their cutest Hello Kitty-inspired outfits and packaged in a brand-new Hello Kitty shaped ball, complete with her ears and a 50th anniversary bow. The new line is perfect for kids, collectors, and those who love Hello Kitty and L.O.L. Surprise! alike.

Wizards of the Coast has announced a partnership with publisher Ghostfire Gaming to bring two exciting new products to its digital toolset on D&D Beyond. Grim Hollow: Lairs of Etharis showcases twenty horror-fantasy adventures with more than 75 new monsters while Dungeons of Drakkenheim presents a full campaign set in a ruined city for players to explore created by the popular Dungeon Dudes YouTube channel. Maps, monsters, and more in these offerings will be available for Dungeon Masters to use across D&D Beyond, including full integration in the Maps feature available to subscribers. With these two additions and more on the horizon, Dungeons & Dragons continues to invest in its talented partners and the inspiring creative community and surrounding the World’s Greatest Roleplaying Game.

BARK, a leading global omnichannel dog brand with a mission to make all dogs happy, in partnership with Warner Bros Discovery Global Consumer Products, announced it is launching a National Lampoon’s Christmas Vacation BarkBox and Super Chewer box to celebrate the “hap-hap-happiest” time of year with our dogs. New and current subscribers of BarkBox, a monthly themed surprise of toys and treats, and Super Chewer, a monthly subscription of tough toys for dogs who play harder, can play with Griswold family Christmas-themed toys starting today and all season long while supplies last.

Playview Brands, a toy company home to gallery-worthy collections of puzzles, is giving art admirers a new appreciation for renowned artists’ work with an ever growing line of jigsaw partnerships. Aiming to elevate the experience of puzzle-solving to an art form in itself, Playview’s collaborations with creatives range from painters to digital artists, and continue to expand piece by piece! Playview understands that puzzles are for everyone and caters to every type of jigsaw enthusiast with their praised brands: KI Puzzles, which has been providing high quality art puzzles to puzzlers for over twenty years, and Enigma Art Puzzles, a women-run puzzle company that supports and empowers female artists from all around the world, providing a platform to share their stories.

Social media sensation Moriah Elizabeth, has partnered with Bonkers Toys to launch a mystery plush set inspired by the characters that have charmed millions of fans. The Moriah Elizabeth 6” Mystery Plush Series 1 hits mass retail for the first time and is now available at Walmart stores nationwide. The mystery plush comes in vibrant colors and soft material, and includes many of Moriah’s beloved characters, such as Pickle, Georgie and Cousin Derp. The series is blind-boxed, making each one a fun surprise to open. The products will roll out to all major retailers in the US in Spring 2024.

Cyber Group Studios, a leading producer and distributor of animated series for children and families worldwide, and United Smile, master toy licensee for award-winning animated preschool show Gigantosaurus, have named Jay@Play the exclusive distributor of series-inspired toys in the U.S. Jay@Play will begin distributing United Smile’s new Gigantosaurus toy line, to include figurines, playsets, plush, and tech toys for children ages 3-6, in early 2024. The success of the fan-favorite Gigantosaurus series on Disney+ and Netflix paves the way for an exciting line of toys, bringing the on-screen magic into the hands of fans.

Manic Panic, the beloved and iconic beauty brand known for its vibrant hair dyes, glam cosmetics, and rock n roll lifestyle, has joined forces with Shalom International, a leader in bath and body products, to create a unique holiday collection that is sure to delight fans and beauty enthusiasts alike. “Manic Panic’s knowledge in creating bold and vibrant products was a perfect match to Shalom’s strong capabilities in creating unique, high-quality bath and body collections,” said John Mestel, Vice President – Beauty Division at Shalom International. “Working with Tish, Snooky and their team in developing this line was a fun and creative journey.”