Category: Licensing

IMC Toys, the company known globally for its Cry Babies line of nurturing dolls that’s been a top seller since 2018, is set to bring some of the most beloved children’s cartoon characters to life with an all-new collaboration. Coming in Spring of 2024, for the first time, top drivers in the baby dolls category will be given a magical makeover as the dolls will be dressed up in all new outfits as Disney inspired characters. Cry Babies Tiny Cuddles will feature Disney’s Mickey Mouse, Minnie Mouse, Stitch, Daisy Duck and Winnie the Pooh pajamas.

Luxury candy brand, Sugarfina, has collaborated with Hasbro, a leading toy and game company, to make a sweet new version of the iconic Candy Land board game. Complete with gourmet candies from the fancy candy maker, the Candy Land x Sugarfina Candy Board Game is a keepsake collector’s item you’ll enjoy long after the candy is gone. The exclusive release features the Candy Land x Sugarfina Candy Board Game, a limited-edition game board filled with playing cards, game pieces, and of course, candy!

The Etta Loves x Keith Haring Bath Toy Collection merges the joyful, energetic art of Keith Haring with Etta Loves’ expertise in creating products that engage and delight babies and toddlers. The three bath toys in the collection are meticulously crafted to be safe, soft, and visually stimulating, ensuring that every bath time becomes an educational and sensory experience for children. The bath toys focus on Haring’s iconic Baby, Dog and Heart artworks and come in a beautiful, co-branded box. Babies’ will love the look and feel of the natural rubber, and they’re as good for chewing as they are for water play. They can also be used for teething purposes as they are 100% natural rubber and hole free. 

JAKKS Pacific, Inc (NASDAQ: JAKK), a world-leading toy and consumer products manufacturer,  announced a long-term agreement with Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform. Through the agreement, JAKKS Pacific will design, manufacture and distribute an extensive range of innovative products inspired by Authentic’s portfolio of iconic brands. This includes Forever 21, Juicy Couture, Element, Roxy, Quiksilver, Prince and Sports Illustrated. The new products are planned to roll out in-store and online at key specialty and mass retailers across North America, Latin America, Asia-Pacific, Australia, New Zealand, Europe, the Middle East and Africa, commencing in 2024.

American toy manufacturer Kids Preferred is collaborating with Sesame Workshop, the global impact nonprofit organization behind Sesame Street, on a new line of infant toys for families.  After wrapping up a successful exhibit at NY Toy Fair 2023 last week, Larry Presser, President & Chief Revenue Officer, announced this week the toy and gift manufacturer will create five Sesame Street licensed product lines: Infant Plush, Infant Developmental Toys, Soft Books, Jack in the Boxes and Wooden Toys. 

 Gamefam, the leading metaverse game developer and strategist, and Spin Master,  a leading global children’s entertainment company,  and Monster Jam has unveiled their second in-game integration within Gamefam’s ever-popular Car Dealership Tycoon. Back by popular demand, this new in-game integration follows up last year’s Car Dealership Tycoon Monster Jam experience which resulted in 124MM total global engagements and 6.6MM monster trucks unlocked. 

Hasbro, Inc, a leading toy and game company, announces that it has renewed its long-standing partnership with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, these much-anticipated Generation 4 products will expand the global launch in Fall 2024, coinciding with the brand’s 25th anniversary.

Drumroll please! Prepare to be enchanted, as Tutu Du Monde launches its first-ever collaboration with DreamWorks Animation’s blockbuster musical franchise: Trolls. The Tutu Du Monde X Trolls Band Together collection transports fans to a vibrant world of pure happiness and heartwarming hilarity. This collaboration is a match made in dreamland, where the magic of fashion meets the musical stylings of the Trolls universe, capturing the essence of the Trolls’ glimmeringly effervescent spirit, and infusing it with Tutu Du Monde’s trademark edgy style.

Zoonicorn master toy licensee United Smile has forged a strategic alliance with fellow licensee Jay@Play, whereby Jay@Play will serve as its exclusive Zoonicorn distributor for the US market. United Smile will leverage Jay@Plays’s extensive retail relationships and market position as it rolls out a range of branded Zoonicorn products beginning in 2024, including playsets, mini- playsets, figurines, plush and animated plush.