Category: Licensing

 Red Planet Group, a leading Canadian distributor of toys, games, and outdoor goods, is pleased to announce the extension of its distribution partnership with Bonkers Toys. This strategic collaboration continues to position Red Planet Group as the exclusive distributor for their’ hit brands, LankyBox and Aphmau, within Canada. LankyBox and Aphmau, distinguished YouTube creators commanding devoted followings, have achieved immense popularity for their captivating content and now groundbreaking products in collaboration with Bonkers Toys. Red Planet Group’s partnership reinforces the availability of these smash hits across major retailers in Canada and on Amazon.ca, guaranteeing that Canadian consumers have seamless access to these remarkable and highly coveted products. 

Spin Master, a leading global children’s entertainment company, announces a second flurry of North American licensing agreements for its fantasy adventure franchise Unicorn Academy, premiering in November on Netflix. Audiences will be transported to a magical world as they follow Sophia on her journey from ordinary to extraordinary – as she discovers her unexpected destiny as a unicorn rider, with a 72-minute movie premiere event and episodic content streaming globally.

Two globally recognized brands, 5-Minute Crafts and Angry Birds, are excited to announce a partnership that promises a unique experience for fans of both universes. Rovio Entertainment has integrated 5-Minute Crafts branded levels within Angry Birds Friends for a week-long special in-game event from September 25th to October 2nd. Millions of fans can dive into 5-Minute Crafts’ DIY charm within actual game levels and will encounter in-game prompts, guiding them to watch inspiring videos on YouTube. But the excitement extends beyond the virtual landscape. TheSoul and Rovio are initiating the #AngryCraftsChallenge, which encourages fans to create real-life Angry Birds levels using household items. As showcased in TheSoul’s kickoff video on YouTube Shorts, the challenge paves the way for fans to imagine, create, and share their unique game levels.

Fun In Motion Toys, maker of the award-winning interactive toy sensation Shashibo, is thrilled to announce a new licensing partnership with Paramount Consumer Products to make products showcasing hit Nickelodeon franchises. The collaboration will introduce three exciting new series’ of Shashibo, featuring beloved characters from Teenage Mutant Ninja Turtles: Mutant Mayhem, SpongeBob SquarePants, and Avatar: The Last Airbender.

ZAG, a global independent animation studio, has teamed up with Turkey’s SAI Group, a renowned producer of licensed children’s snacks and confectionary products, ranking among the top 10 worldwide. The collaboration is set to create a diverse line of KANDIZ snacks, cereals, and candy for the highly successful global brand, Miraculous. The SAI Group collaboration announcement was conveyed by Carlotta Caracciolo, ZAG Vice President of Licensing & Retail for the Middle East, Turkey, Greece, Africa & India. The new innovative and appealing product lines are rolling out this fall, with select SKU’s available by the end of this year in the USA, Canada, Middle East, UK, Europe, Turkey, North Africa, CIS countries, LATAM, and Australia.

Jada Toys, a leader in delivering innovation to the wheels category, has announced an expansion to their long-term collaboration with The Walt Disney Company. The forthcoming Disney Princess Remote Control Carriage combines Disney’s imaginative and dynamic storytelling with Jada Toys’ unmatched and detailed product creation resulting in a unique must-have toy for Disney fans of all ages. Joining the extensive list of over 20 product offerings in this collaboration, fans across the globe will soon be able to enjoy this dazzling Disney toy. Perfect for ages 3+, the highly-detailed Disney Princess Remote Control Carriage stands 12.5” tall and comes fully equipped with a variety of lights and sounds activated by the remote control accessory to create the ultimate entrance. The vehicle has full mobility and has room for two standard 11.5” fashion dolls, allowing Disney fans to take their favorite Disney Princess character dolls on a royal ride. The Disney Princess Remote Control Carriage launches this Fall 2023 in stores and online at Walmart ahead of the holiday season. 

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, and SEGA of America, Inc (“SEGA”), have built on the ever-growing global fandom of the Sonic the Hedgehog franchise with another wave of new licensing partnerships for the hit Netflix series, Sonic Prime. The new partners follow the recent launch of Sonic Prime’s highly anticipated second season on Netflix July 2023, which launched as a top-ten show in 25 countries worldwide and saw 14.7 million hours viewed in its first two weeks. Maarten Weck, EVP & MD at WildBrain CPLG, said: “Sonic the Hedgehog is one of the hottest entertainment brands in the world today, and its popularity amongst global audiences continues to soar. For our hugely popular Netflix series, Sonic Prime, we’ve signed another wave of cross-category licensing deals, in collaboration with SEGA, building on the expansive slate announced earlier this year. The innovative and creative range of products for Sonic Prime has already begun to delight fans at retail, and there are many more to come this fall and winter and into 2024.”

Jada Toys, one of the world’s leading toy and collectible companies, has announced a new licensing partnership with Fred Rogers Productions, the iconic children’s media company behind multiple well-loved, Emmy-winning PBS KIDS series, to create and distribute consumer products based on its hit preschool series, Donkey Hodie. This will be the first time Donkey Hodie inspired toys will be available for retail purchase. The initial Donkey Hodie toys to be available for young viewers and their families starting in fall of 2023 on Amazon include a 14-inch Donkey Hodie plush and 16-inch Purple Panda plush. These first two plushies will be followed by four more items set to launch through 2023 into 2024. Among the additional products in the new lineup are figures, vehicles, and finger puppets.

Moonbug Entertainment, a subsidiary of Candle Media, has announced the launch of its Netflix preschool series Little Baby Bum Music Time and its corresponding new soundtrack, which will be available on all music streaming platforms. The Music Time series and soundtrack, which are the latest in a string of the franchise’s expansions including the recent launch of Baby Sensory content on YouTube (2M subscribers), the Audible podcast Time to Dream, and a Lullabies music collection, are also supported by a fully re-imagined look and a new curriculum developed in partnership with educational non-profit organization Peeple. Little Baby Bum, Moonbug Entertainment’s first-ever franchise acquisition, has more than 95 million worldwide subscribers on YouTube and has generated more than two billion views across its content so far this year.