Licensing News

5-Minute Crafts and Angry Birds Announce In-Game Collaboration and Global #AngryCraftsChallenge

Angry Birds 5-Minute Crafts

Two globally recognized brands, 5-Minute Crafts and Angry Birds, are excited to announce a partnership that promises a unique experience for fans of both universes. Rovio Entertainment has integrated 5-Minute Crafts branded levels within Angry Birds Friends for a week-long special in-game event from September 25th to October 2nd. Millions of fans can dive into 5-Minute Crafts’ DIY charm within actual game levels and will encounter in-game prompts, guiding them to watch inspiring videos on YouTube.


But the excitement extends beyond the virtual landscape. TheSoul and Rovio are initiating the #AngryCraftsChallenge, which encourages fans to create real-life Angry Birds levels using household items. As showcased in TheSoul’s kickoff video on YouTube Shorts, the challenge paves the way for fans to imagine, create, and share their unique game levels.


The best entries will win fabulous prizes, including plushies and in-game goodies. Entries close on September 30th, with winners unveiled on October 4th. Discover the complete competition details here.


Patrik Wilkens, the Vice President of Operations at TheSoul Publishing, shared his enthusiasm: “This collaboration combines physical creativity with gaming in the most exhilarating way. We’re crafting a bridge between the tactile joys of DIY and the dynamic world of Angry Birds. We eagerly anticipate the wave of creativity our global audience will bring.”


Adrián Navarro Pérez – Lead Level Designer at Angry Birds Friends, added, “In uniting with 5-Minute Crafts, we’re celebrating innovation and creativity. We are thrilled to see how fans will interact with the beloved Angry Birds universe in such a tangible, immersive, and imaginative way.”


To all DIYers and gamers: grab your slingshots and your crafting materials, and let the battles begin!

ANGRY BIRDS x 5-Minute Crafts 2

ANGRY BIRDS x 5-Minute Crafts 1