Licensing News

Jada Toys Expands Collaboration with Disney

JADA disney

Jada Toys, a leader in delivering innovation to the wheels category, has announced an expansion to their long-term collaboration with The Walt Disney Company. The forthcoming Disney Princess Remote Control Carriage combines Disney’s imaginative and dynamic storytelling with Jada Toys’ unmatched and detailed product creation resulting in a unique must-have toy for Disney fans of all ages.


Joining the extensive list of over 20 product offerings in this collaboration, fans across the globe will soon be able to enjoy this dazzling Disney toy. Perfect for ages 3+, the highly-detailed Disney Princess Remote Control Carriage stands 12.5” tall and comes fully equipped with a variety of lights and sounds activated by the remote control accessory to create the ultimate entrance. The vehicle has full mobility and has room for two standard 11.5” fashion dolls, allowing Disney fans to take their favorite Disney Princess character dolls on a royal ride. The Disney Princess Remote Control Carriage launches this Fall 2023 in stores and online at Walmart ahead of the holiday season.


“Jada Toys is a proud partner of Disney and excited to bring some first-of-its-kind RC fun to Disney fans around the world,” said Bill Simons, CEO of Jada Toys. “Disney stories and characters continue to inspire the hearts and imaginations of generations and we are proud to help bring that Disney play to life in true Jada Toys fashion.”


Disney fans will have the opportunity to preview the new product at New York Toy Fair. Appointments to visit the Jada Toys booth (#5351) can be made using the media contact below.


Jada Toys is a privately held leading toy manufacturer. Founded in 1999, Jada has developed a worldwide presence at retail. Their strong focus on pop, trend, and car culture has grown their portfolio from die-cast vehicles and radio control to include collectibles and action figures, dolls, preschool toys, and more. Partnering with best-in-class entertainment studios allows collaboration that has resulted in extensive lines of licensed product that appeals to collectors, kids, and families. Proprietary lines accompany the licensed product to round out Jada Toys’ offerings. Jada Toys is the US based division of the Simba Dickie Group.