Licensing

Beagle Scout Seoul
Licensing News
Peanuts Returns to the Seoul Living Design Fair Celebrating the 50th Anniversary of the Beagle Scout

WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is pleased to announce that it will be in attendance at Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from beloved character brand Peanuts. WildBrain CPLG represents the Peanuts brand in Korea and additional territories across Asia Pacific, China and Europe on behalf of Peanuts Worldwide. A dedicated Beagle Scouts-themed booth at Hall B – 601 will pay tribute to this milestone with a range of products including wooden furniture, camping themed items and Beagle Scouts artworks celebrating Snoopy’s Outdoor Adventures for both retailers and consumers in Korea.

universal gabby's dollhouse
Licensing News
Universal Studios Hollywood Becomes Cat-tastic Shopping Destination for Gabby’s Dollhouse

Shopping at Universal Studios Hollywood and Universal CityWalk Hollywood just got a little more adventurous! One of the hottest new preschool brands, DreamWorks Animation’s Gabby’s Dollhouse, is bringing the sprinkle party to La La Land with a-meowzing, exclusive merchandise available now at the Cartooniversal store on Universal CityWalk Hollywood and at the Animation Studio Store in Universal Studios Hollywood, beginning March 5. Gabby’s Dollhouse toys and products bring the imaginative dollhouse world to life with music, surprises, and more for kids to create their own adventure at home. Fans can shop an exciting assortment that includes Spin Master’s award-winning Gabby’s Purrfect Dollhouse and deluxe room sets, alongside all-new, exclusive cat ear headbands, plush, apparel, accessories and more that are only available at Universal Studios Hollywood and Universal CityWalk.

disguise halo
Licensing News
Disguise Announces Extension of Rights for Halo Franchise

Disguise, Inc, the costume division of JAKKS Pacific, Inc (NASDAQ: JAKK), proudly announces the extension of its partnership with 343 Industries as a global costume partner for the Halo franchise. This renewal marks a significant milestone in their collaborative journey, with Disguise slated to continue designing, marketing, manufacturing, and distributing costumes and costume accessories worldwide for Halo fans of all ages. The Halo franchise line has consistently proven to be a top performer for Disguise. Since the first introduction of the game and its iconic protagonist, the Master Chief, the franchise has transcended the gaming sphere, expanding its influence across various media platforms. From record-breaking games to best-selling novels, animated series, toys, collectibles, and the critically acclaimed original television series “Halo,” currently captivating audiences on Paramount+, the universe continues to thrill fans worldwide.

MOK mokeng
Licensing News
High-End Toy Platform MOK Expands into North America Through Partnership with Hollywood Studio

Mokeng (MOK), the pinnacle platform for high-end toys and collectible statues, which leads the collectible market in China, has expanded into North America through a strategic partnership with Hollywood Entertainment studio Stars Collective and Hana Investment, and today launched the much anticipated MOK app on Google Play (MOK) and the App Store (MOK Collectibles). Specializing in creating and producing premium statues inspired by popular anime, comic book, and Hollywood IPs, MOK offers a unique and immersive shopping experience.

Sesame Street Collectibles funko, chia pet, super 7
Licensing News
There’s Something For Everyone in the Newest Wave of Multigenerational Sesame Street Fan Collectibles

Whether a lifelong superfan, an adult nostalgic for the wonder of youth, or a kid at heart falling in love with Sesame Street for the first time, fans of all ages will enjoy the newest collaborations between Sesame Workshop, the global impact nonprofit behind the iconic show, and innovative pop culture creators specializing in collectibles, accessories, toys, and more. From Funko Pop! to fine art, these noteworthy Sesame Street products offer exciting new ways for fans to engage with the beloved brand.

imc moonbug
Licensing News
Moonbug and IMC Toys Announce Strategic Partnership

Moonbug Entertainment, alongside IMC Toys’ dedicated team, will actively engage in the management of key YouTube channels featuring popular series “Cry Babies Magic Tears,” “BFF by Cry Babies,” and “VIP Pets.” This collaboration goes beyond traditional roles, as Moonbug Entertainment will leverage its expertise in digital content management and provide valuable insights to IMC’s YouTube Team. The alliance will also leverage Moonbug’s expertise securing paid media on Moonbug’s and selected channels across YouTube for key IMC properties.

Molang Licensing Street heathside
Licensing News
Heathside Trading Signs License Agreement with MOLANG to Produce Toys, Collectables and Gifts

Heathside Trading Ltd has established an agreement with Millimages to become a licensee for Molang in the UK, Europe and USA. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for bRand-Ward Service. The Molang licensed line, which will launch Q3 2024 through selected retail partners will include a variety of toys, collectables and gifts. With over 7M followers across social media, Molang is an international TV, social media, licensing and merchandising phenomenon. It has had huge exposure and engagement worldwide, with 712m views on YouTube Kids and 18m on the adult YouTube channel. In 2023 alone, Molang gained 821k Tik Tok subscribers and 335k on Instagram.

Seuss NFL
Licensing News
NFL Players Team Up with Dr. Seuss and Creative Minds Publications to Tackle Reading

Dr. Seuss Enterprises and Creative Minds Publications announced that they have teamed up with the NFL for the 8th annual Tackle Reading event. Tackle Reading events are assembly-style celebrations held during the week of Dr. Seuss’s Birthday, and are designed to inspire children at underserved schools to fall in love with reading. At each of the events a current or alumnus NFL player will read a beloved Dr. Seuss book at a school-wide assembly. As part of the event, students will have the opportunity to hear motivational messages directly from the NFL athletes. Every school will receive a diverse collection of Random House Children’s Books titles for their library, each student will receive their own Dr. Seuss book from Random House Children’s Books, and teachers will receive Cat in the Hat style hats donated by Fun.com. The event will also feature other fun elements such as NFL team mascots, cheerleaders, and more.

Lucky Charms Mouse Trap Hasbro
Licensing News
Hasbro’s Mouse Trap and Lucky Charms Team Up for St Patrick’s Day-Inspired Collaboration

St. Patrick’s Day is around the corner and our favorite leprechaun is nowhere to be found! For the first time, Lucky has taken his mischievous tricks to the next level and used his charms’ powers to disappear from limited-edition boxes of the magically delicious cereal. In an effort to catch the popular leprechaun, Lucky Charms is releasing a line-up of trap-inspired fun to help cereal lovers bring Lucky back to his box. To encourage families to hone their trapping skills in advance of March 17, Lucky Charms and Hasbro have teamed up to launch “Lucky’s Leprechaun Trap.” Available exclusively at Shop.LuckyCharms.com, the new board game is a magical version of the family classic “Mouse Trap.”