Category: Licensing

Disguise, Inc, the global costume division of JAKKS Pacific, Inc. (NASDAQ: JAKK), and Warner Bros Discovery Global Consumer Products, have announced an exciting collaboration inspired by DC’s hit preschool series, Batwheels. Disguise is bringing the vibrant and action-packed world of Batwheels to fans everywhere, igniting the imaginations of young super heroes with distribution plans across North America, the U.K., AU/NZ, and LATAM. The Disguise Batwheels collection will include a thrilling array of kids’ costumes and wearable 3D vehicles inspired by the key characters featured in the series, currently airing on Cartoon Network. Among the lineup are characters like BAM, Batman, Batgirl, and Robin, with each costume capturing the essence of their heroic personas.

The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), one of the largest and fastest-growing, privately held toy and entertainment companies in the world, has entered into a licensing relationship with Girl Scouts of the USA to introduce the Little Tikes 2-in-1 Girl Scout Cookie Booth playset. The playset encourages young kids to expand on essential skills like goal setting and communication while they run their own make-believe business selling toy cookies.

Arcade1Up has announced a new distribution strategy to support its growth and international business operations in Canada, Australia and European countries. The partnerships with Polyphoto and other local distributors will be driven by Arcade1Up’s premier Deluxe line – a streamlined design that echoes the look of the classic arcade machine, created for the home, while incorporating modern features and technology. In conjunction with the new distribution strategy, Arcade1Up announced four new home arcade machines led by TIME CRISIS Deluxe Arcade Machine – the first at-home arcade experience for the popular shooter arcade game. Additional new titles are Atari 50th Anniversary Deluxe Arcade Machine, GALAGA Deluxe Arcade Machine, and Street Fighter™ II: CE HS-5 Deluxe Arcade Machine – all will be on display in the Polyphoto booth at Gamescom this week (Business Area, Hall 2.2, Booth D-025) and are set for global release later this year.

MGA Entertainment (MGA), one of the largest and fastest-growing privately held toy and entertainment companies in the world, announced today the launch of the Bratz x Kylie Fashion Dolls – Day & Night Editions and the Bratz x Kylie 24-inch Fashion Doll, in collaboration with global icon Kylie Jenner. The fashion dolls mark the expansion of the buzzworthy partnership announced earlier this month, which launched with the Mini Bratz x Kylie Jenner Collectibles. Fans can finally preorder the dolls they have been eagerly anticipating from the head-turning duo. The Bratz x Kylie Fashion Dolls mark the brand’s first-ever celebrity rendition of the full-size, eleven-inch dolls that put Bratz on the map.

Yoto, the audio platform for kids behind the critically acclaimed and award-winning screen-free Yoto Player and Yoto Mini, is thrilled to announce an industry first agreement with Universal Music Group, the global leader in music-based entertainment to bring iconic music titles and artists from its labels and catalogues, alongside contemporary frontline hits to the platform for the first time. The new distribution partnership will improve the opportunities for children to experience and interact with music and artistry from an early age, fostering true independence putting children as young as three in control of exploring their favorite music.  

Usaopoly (The Op), the board game and puzzle publisher behind best-selling party games including Telestrations, Blank Slate and Hues and Cues, has launched the most humorous version of the classic mystery game with CLUE: Diary of a Wimpy Kid. Under license from leading toy and game company Hasbro and based on Jeff Kinney’s popular book series with over 275 million copies sold worldwide, the game will enable fans to play as their favorite characters from the Wimpy Kid world with a mysterious new twist.

The 2023 Licensing International Global Licensing Industry Study, conducted by Brandar Consulting, captures the state of the licensing industry and highlights the impressive growth of licensed products in 2022. The 2023 Licensing International Global Licensing Industry Study highlights global sales of licensed merchandise reaching $340.8 billion in sales in 2022, an overall licensing industry growth of 8.02%. Insights from the report show that 2022 was defined by consumers diversifying their spending to navigate the higher pricing of historic inflation levels while shifting to have a very healthy appetite for experiences, entertainment, travel, dining and festive gatherings.

Playview Brands’ ever-growing catalog of diverse brands and licenses has now partnered with the sandbox-turned-evergreen entertainment franchise Minecraft, with plans to blow up fun all year round. Introducing a collection of summer and winter inflatable products starting this fall, Playview Brands will bring the world-building fun of Minecraft to our own in a unique way! Playview Brands’ line of Minecraft inflatables brings the iconic looks and characters of the best-selling game of all time for real-world fun and thrills. This year, Playview will bring fans Minecraft Winter Fun World, a line of inflatable snow sleds to recreate the game experience on the slopes, alongside the Minecraft 6-Piece Building Block Set, life-size inflatable blocks that transform any indoor or outdoor space into a Minecraft-themed world!