Category: Licensing

TOMY has announced a limited-edition diecast model of the original Time Machine that captured hearts and minds from the original Back to the Future movie. The Time Machine replica will be available for pre-order starting July 11th and through August 11th, 2023. The Model is authentically replicated in 1:10 scale measuring 17.40 x 7.80 x 5.48” with diecast metal parts. The interior and exterior LED lights are functional and movie-accurate, with a detailed interior and smoking rear fins. This is the first Time Machine car to be offered at this scale in diecast.

As the immensely popular Yu-Gi-Oh! Trading Card Game (TCG) commemorates its 25th Anniversary celebration, Konami Cross Media NY, Inc has signed four new agreements that will bring an array of exclusive licensed products to market in honor of the milestone, ranging from apparel, back-to-school accessories, streetwear, and metallic posters. The announcement was made by Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY. The Yu-Gi-Oh! Trading Card Game, featuring monsters, spells, and traps, was launched by Konami in 1999 in Japan and later in North America. Through the years, it has become a top selling trading card game worldwide and been recognized as such in the past by Guinness World Records. Konami launched its Yu-Gi-Oh! Anniversary project in February 2023, with on-going planned releases of commemorative products through 2024.

MINISO is thrilled to announce a new partnership with Peanuts, the brand based on the world-famous comic strip, paving the way for a collaboration based on the beloved characters of Snoopy, Charlie Brown and the Peanuts gang. An IP collaboration agreement was unveiled at a signing ceremony on July 1st at MINISO’s 2023 Second Half Global Partners Strategy Summit in New York, USA. Snoopy even made a special appearance at the ceremony, adding to the sense of excitement about the upcoming collaboration collection. The partnership aims to combine the distinctive charm of Peanuts’ best-known characters and MINISO’s commitment to delivering innovative, high-quality, and fun-filled products to customers worldwide. The MINISO x Peanuts partnership was brokered on behalf of Peanuts Worldwide by the Shanghai team of WildBrain CPLG, a leading licensing agency representing the Peanuts brand in China and multiple other territories around the world.

Millimages, one of the most innovative IP developers and oldest independent animation studios in Europe, is proud to announce the participation of Pirata & Capitano at the Paris Aquarium’s summer exhibition, Journey to the Heart of Maritime Routes. Hosted in partnership with the Musée National de la Marine and Éditions Larousse the exhibit will take place from July 10th to October 14th. Journey to the Heart of Maritime Routes invites the public to follow some of the greatest maritime adventures that have forged the world’s waterways, to discover marine life below the surface, and to learn about the extraordinary impact oceans have had throughout history. With Pirata the intrepid little pirate as mascot and guide, visitors will enjoy a variety of ways to learn while having fun such as: a family tour charted in a Pirata & Capitano illustrated map, educational workshops for children, and an activity booklet that can be downloaded by QR code to prolong the fun at home.

The South Korean company Handhug Inc and Perfetti Van Melle group have partnered to launch a stationery and home collection with the Chupa Chups brand. Under the slogan “Lifestyle for vivid people”, the brand line-up will showcase a wide variety of lifestyle products that can be incorporated into people’s daily lives. The unique bright and pop colors and amazing graphics of the Chupa Chups brand have been applied to stationery, miscellaneous goods, fancy items, kitchenware and home decoration to express fun, joy, and freedom, all at the same time. The collection will be available this summer at Handhug’s online channels, bookstores and online malls in South Korea.

SCG America has announced their partnership with Angry Birds’ creator Rovio Entertainment to launch one of the world’s most popular game franchises into a one-of-a-kind retail café. The companies came together to build an engaging and interactive location for Angry Birds fans to visit. The retail café, named iSwii by Angry Birds, will feature tasty pastries, cakes & confections, trendy bubble teas & coffees, gaming, a retail section, and unique photo opportunities.

This year, the Hello Kitty Café Truck is coming to San Diego Comic Con. For those who won’t be able to attend, this new Sanrio collection is perfect to bring some sweetness into your life! Mighty Jaxx has launched a new collection embracing the sweetness of all four season with Kandy x Sanrio, starting with the Snowy Dreams collection (US$12.99 per Box), a winter wonderland of goodies! Featuring characters like Pochacco, Kiki and Lala, Hello Kitty and her friends take on winter with this adorable collection, where each character is modelled after a different festive treat. 

The Joester Loria Group, the worldwide licensing agency for the World of Eric Carle, has appointed Penguin Ventures, the licensing and consumer products team at Penguin Random House Children’s UK, as its local sub-agent in the United Kingdom, Ireland, and Eire. Penguin Ventures will manage the World of Eric Carle including Carle’s timeless publishing classic, The Very Hungry Caterpillar, with immediate effect. “We are excited to work with Penguin Ventures to extend the World of Eric Carle licensing, building on the success delivered by Rocket in experiential, consumables, apparel, toys and more,” said Jackie DeMaio, Senior Licensing Director at JLG. “Penguin Ventures brings terrific experience in managing classic literary properties and will ensure an even closer alignment with Penguin Random House Children’s UK on initiatives including new titles and marketing campaigns. We would like to thank Rocket for 11 years of exceptional brand stewardship and welcome Penguin Ventures to the World of Eric Carle.”

Cloudco Entertainment, the proud owner of the iconic Care Bears property, is delighted to announce a new licensing agreement with Rainbow Loom. The collaboration aims to introduce a captivating collection of co-branded products to retailers in 2024. Rainbow Loom, known for its innovative jewelry-making kits, will launch an extensive range of products featuring the beloved Care Bears characters. This collaboration will offer fans a unique opportunity to create their own Care Bears-inspired jewelry and crafts using beads, charms, and DIY figurines.