Licensing News

Mighty Jaxx Launches Kandy x Sanrio Collectibles

Sanrio Mighty Jaxx

This year, the Hello Kitty Café Truck is coming to San Diego Comic Con. For those who won’t be able to attend, this new Sanrio collection is perfect to bring some sweetness into your life! Mighty Jaxx has launched a new collection embracing the sweetness of all four seasons with Kandy x Sanrio, starting with the Snowy Dreams collection (US$12.99 per Box), a winter wonderland of goodies! Featuring characters like Pochacco, Kiki and Lala, Hello Kitty and her friends take on winter with this adorable collection, where each character is modelled after a different festive treat.


Sculpted with artist Jason Freeny’s half-and-half style, each character is half transparent and filled with shaker balls to match their sweet exteriors, revealing their adorable personalities for all to see.