Licensing

Wildbrain Loyal Subjects Strawberry Shortcake
Licensing News
The Loyal Subjects and Wildbrain Partner on a New Line of Strawberry Shortcake Toys

The Loyal Subjects Toy (TLS Toy), a prominent collectibles/toy brand well-known the world round for high quality-best in class products, extraordinary detail, and diehard fans is delighted to announce a new licensing partnership with Wildbrain, featuring one of pop culture’s most loveable, adorable, irresistibly scented, wholesome, and fantastically delectable brands, Strawberry Shortcake!

Poptaters Wave 2
Licensing News
Poptaters Wave 2 is Coming in Hot with New Host of Licenses

Poptaters, the brand that brings fans their favorite pop culture characters through the iconic Potato Head, announces wave 2 of its licensed characters. Spud-tacular, new mashups include fan favorites Dwight Schrute from The Office, “The Dude” from The Big Lebowski, Sonic the Hedgehog, with Chucky (of Child’s Play) and Good Luck Trolls coming soon! Poptaters combines Hasbro’s classic Potato Head with pop culture icons to create hilarious, fun collectibles. In classic Potato Head fashion, each figure features removable, interchangeable facial and body parts, including one surprise Potato Head original piece. 

Poppy Playtime Disguise
Licensing News
Disguise Signs Multiyear Licensing Agreement for Horror Survival Game Poppy Playtime

Disguise, Inc, the leading costume division of toy and consumer products manufacturer, JAKKS Pacific, Inc has announced, in partnership with Mob Entertainment, a new multi-year licensing agreement for North America and EMEA to design, develop and manufacture costumes and costume accessories for the episodic horror survival game, Poppy Playtime, commencing in fall 2023. Poppy Playtime, developed by Mob Entertainment, is a chilling episodic horror survival game that immerses players in a sinister tale. In this spine-tingling adventure, you assume the role of a former Playtime Co. employee, compelled to return to the forsaken toy factory ten years after the mysterious disappearance of its entire staff. As you delve into the shadows of the abandoned facility, your only goal is to survive the relentless pursuit of vengeful toys lurking within.

Candyrific Disney100
Licensing News
CandyRific Releases Disney100 Limited Edition Dispensers and Candy Cases

CandyRific is launching two limited edition, collectible items in celebration of 100 years of Disney. The Disney100 Collectible Candy Dispensers and Disney Mickey Mouse and Minnie Mouse Candy Case 2-Pack Gift Set are sure to be a hit this holiday season or any time this year. These collectibles will be ready for shipping in late summer/early fall.

Transformers G.I. Joe comic
Licensing News
Transformers and G.I. Joe Launch New Shared Comic Book Universe

It has been announced that two of the world’s most popular franchises – Transformers and G.I. Joe – have a new comic book home as part of the historic partnership between toy and game company Hasbro and Skybound, effective immediately. Comic book fans who picked up their copies of Void Rivals #1 in comic shops today were the first to learn the news, as the blockbuster Oblivion Song team of writers Robert Kirkman (Invincible, The Walking Dead) and artist Lorenzo De Felici (Kroma), along with colorist Matheus Lopes (Step By Bloody Step) and letterer Rus Wooton, revealed that the highly anticipated series was actually a stealth launch of this new shared “Energon Universe” with the surprise first appearance of iconic Transformers character Jetfire.

GelBlaster MrBeast NERF
Licensing News
Mr. Beast and Hasbro Launch the Pro Gelfire X MrBeast Full Auto Blaster

NERF’s new NERF Pro Gelfire X MrBeast Full Auto Blaster created in partnership with Jimmy “MrBeast” Donaldson, an American digital creator who has amassed over 100 million subscribers in the last 10 years and has become an icon among younger generations around the world, is now available for purchase in the U.S. and Canada at Hasbro Pulse, Walmart, Target and Amazon. 

Maurizio Distefano Tara Duncan
Licensing News
Maurizio Distefano Licensing (MDL) to manage Tara Duncan licensing in Italy

Princess Sam Consumer Products has announced that it has appointed Maurizio Distefano Licensing (MDL), the number one independent licensing agency in Italy, as licensing agent for the children’s animated adventure-comedy-fantasy hit Tara Duncan. MDL was chosen because of its success in Italy, which comes from taking a holistic approach that allows it to analyze and respond to the particular business development needs of each individual licensee. The properties MDL manages include some of the world’s best-known and most successful movies, brands and animated children’s series.

Pink Panther MGM Lucha Del Gigantes
Licensing News
MGM’s Pink Panther 60th Anniversary Pop Art Exhibit with Lucha de Gigantes Now Available Online

Lucha de Gigantes, in partnership with MGM, launched the Pink Panther Art Exhibition at the Only You Boutique Hotel in Madrid on May 23rd. The exhibition, which featured 32 artists challenged to pay homage to the Pink Panther on his 60th anniversary, and 33 pieces of art, is Lucha de Gigantes’ most ambitious project to date. The show ran through May 28th, attracting 5,000 visitors over just six days and is now available online at LuchaGigantes.com. The Pink Panther Art Exhibition marked the kick-off of a year of celebrations marking Pink Panther’s 60th anniversary.

Ultraman Licensing Expo 2023
Licensing News
New Ultraman Licensing News Announced from Licensing Expo 2023

Ultraman, the iconic Japanese superhero, is preparing for a major big-budget animated family feature film coming in summer 2024 from Tsuburaya Productions and Netflix Animation. The highly anticipated CG-animated film, which  is co-directed by Shannon Tindle (The Croods, Kubo and the Two Strings) and John Aoshima (Gravity Falls, Ducktales), with animation and special effects by Industrial Light and Magic, is currently in production and will bring an even wider audience to the beloved silver and red character. The epic film continues Netflix’s successful relationship with Tsuburaya Productions following the release of the first season of Anime Ultraman in 2019. The third season of the popular anime series is available now on Netflix.