Category: Licensing

Hasbro, Inc and Mattel, Inc have announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands. Hasbro will create Barbie branded Monopoly games launching in fall 2023. Mattel will produce Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024.

Luxury stroller wagon brand WonderFold has announced the release of their new collection in collaboration with Japanese-inspired lifestyle brand, tokidoki. To accompany their current Animalini 2.0 Parent Consoles, WonderFold now offers a full collection of tokidoki prints. With the adorable cartoon art from tokidoki’s JuJuBe Animalini collection, the new tokidoki pattern adds a trendy, brightly colored design option to WonderFold’s lineup of stroller wagons and accessories.

Global brand management and licensing agency Moxie & Co is now serving as exclusive licensing representative on behalf of A Smyth, Co, it was announced by company President, Arlene Scanlan. Moxie & Co is a brand licensing and promotion agency and is proud to introduce licensees to the humor of Amy Smyth.

Atari — one of the world’s most iconic consumer brands and interactive entertainment producers — has announced the acquisition of more than 100 PC and console titles from the 1980s and 1990s. The PC and console collection acquired by Atari includes notable games from the Bubsy, Hardball, Demolition Racer series, as well as the 1942: Pacific Air War, F-117A, and F-14 air combat series. Atari will seek to expand digital and physical distribution of the classic titles, create new games based on the IP, and explore brand and merchandising collaborations.

Art licensing and design company The London Studio has announced that it has received a UK business award and that two US publishers the company represents are finalists for seven Louie awards – the prestigious awards given by the International Greeting Card Awards Competition. The London Studio was nominated for – and won – leading provider of Cards & Gifts at the SME News seventh annual UK Enterprise Awards in which the magazine for the UK’s small and medium-sized businesses honors the hardest-working companies in the UK.

Ahead of GAMA Expo, Funko Games unveiled four captivating new board and party games. The leading tabletop games developer announced that the new games will include those inspired by popular fandoms, an updated board game classic, and an original pick-up-and-play party game perfect for casual gatherings.

The popular and record-smashing Fast & Furious Saga will race into homes next month with the release of The Fast & The Furious Deluxe Arcade Game, Arcade1Up has announced, in collaboration with Universal Games and Digital Platforms. Releasing ahead of the tenth installment in the Universal Pictures film saga, Fast X, the classic The Fast & The Furious Deluxe Arcade Game will transport fans into the fast-paced world of street racing, letting them experience the thrill of the blockbuster films from the comfort of their home. Pre-orders kick off today on BestBuy.com and will be available on May 5, 2023 for $599.99.

PUMA teams up with Ladybug and Cat Noir, the protagonists of the global hit animated TV series ZAG Heroez Miraculous – Tales of Ladybug and Cat Noir, to present a new collection for kids, inspired by the teenage Parisian superhero duo. Miraculous – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the US$100 million+ animated feature, Ladybug and Cat Noir: The Movie, will launch this year. With broad appeal across age demographics, Miraculous has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content).

Mattel, Inc and Gap have announced a new apparel collaboration inspired by Mattel’s portfolio of brands and Gap’s signature icons that have dressed generations since 1969. The first of many upcoming product drops will be the Gap x Barbie collection – an offering of tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel – all designed on Gap’s product icons featuring classic Barbie branding and Gap’s signature arch typeface. Starting May 23, the Gap x Barbie collection will be available for the entire family to shop on gap.com and in select Gap stores globally, with select styles offered through Mattel Creations, Mattel’s collector and direct-to-consumer platform.