Category: Licensing

Hasbro, Inc, a global branded entertainment leader, announced it has awarded a worldwide licensing agreement to leading global children’s entertainment company Spin Master, for its classic Barrel of Monkeys game. Spin Master will innovate on the game to deliver new play experiences and introduce original formats while expanding retailer distribution leveraging its global footprint. Originally created by Lakeside Toys in 1965, the fun and silly pick-up game for children ages 3+ challenges dexterity. Named one of the top 100 greatest toys by TIME Magazine, the simple gameplay of Barrel of Monkeys paired with the cheeky brand promise – “more fun than a barrel of monkeys”- stands the test of time with millions of games sold in close to 50 years.

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading brand licensing agency WildBrain CPLG, has secured a collaboration for The Absolut Company’s spirit brand, Malibu, with adult ice-cream company, LiQ. The Malibu-flavoured ‘Ice Pralines’ will launch from April in Belgium and Germany, with the partnership also covering the U.K. and Netherlands. The deal was brokered by ASPIRE on behalf of The Absolut Company, and marks Malibu’s first entrance into the ice cream category.

One of the most beloved cereal brands is uniting with the globally popular animated kids TV show, ZAG Heroez Miraculous – Tales of Ladybug and Cat Noir, to transform breakfast into the ultimate superhero experience with new Kellogg’s Miraculous Cereal. Inspired by the show’s leads, two Parisian teens who magically transform into secret superheroes Ladybug and Cat Noir, the new cereal perfectly encapsulates their heroic adventures to save their city. This first-ever macaron-flavored cereal from Kellogg is reminiscent of the classic Parisian treat with sweet, strawberry flavored pink and purple cereal pieces capturing Ladybug and Cat Noir’s powers through their Kwamis, Tikki and Plagg, coupled with white marshmallows.

The “King of the Monsters” is stomping into the fashion scene as Toho International, the Japanese studio’s U.S.-based subsidiary that has brought classic Godzilla to life, and American streetwear brand Teddy Fresh announced the launch of their monster-sized new fashion collaboration inspired by Japanese cinema’s world-famous Godzilla. Colorful with a fierce twist, the collection includes 15 new and original pieces, from mesh tops and zip hoodies, to button downs, tees, neck ties, a skate deck, and more. Ranging in price from $36 to $110, the full collection brings the spirit of Godzilla to a must-have line that both Kaiju and fashion fans alike will love.

The B&LLAs attracted a record number of entries this year, from companies large and small. All of the main product categories were judged by a panel that comprised of retail buyers from right across the spectrum including Argos, ASDA, Boots, Dunelm, FatFace, Home Bargains, John Lewis & Partners, JoJo Maman Bébé, Matalan, Moonpig, Morrisons, Mothercare, New Look, Next, Sainsbury’s, Selfridges, Specsavers, Tesco, TruffleShuffle, Vanilla Underground, Waitrose and WHSmith.

PlayMonster Group LLC, a leading international toy and game company, and Hasbro Inc, a global branded entertainment leader, have announced that PlayMonster will bring the entire Playskool brand to the company’s dynamic roster in 2024 as part of an overall global growth strategy delivering innovation and re-imagined classic play to preschoolers and their families around the world. With a clear vision, Playskool has helped generations of babies, toddlers, preschoolers and their families play together for nearly a century, representing quality, trust and memorable play experiences that help define a child’s early years.

Global independent animation studio ZAG has signed with Build-A-Bear Workshop, Inc (NYSE: BBW), a multi-generational global brand best known for its bear building experience and the creation of personalized “furry friends” for the first Miraculous Ladybug official plush bear. The announcement was made by Jeremy Zag, Founder and CEO, ZAG. Just like Marinette harnesses the power of creation, children across North America and the UK will have the power to create and personalize their own Miraculous Ladybug Bear. Featuring soft grey fur, blue eyes, and ladybug paw pads, the first-ever Miraculous Ladybug Bear is all set to save Paris from evil. The bear can be personalized with costumes, outfits, and accessories to make an epic gift for any Miraculous – Tales of Ladybug and Cat Noir fan.

Rainbow Studios, one of the world leaders in the entertainment industry, has named ChizSix Marketing & Media as its Agency of Record (AOR) for the critically-acclaimed Winx Club brand. Some “fairy” exciting news has landed for the team at ChizSix Marketing & Media, as the Toronto-based agency begins its partnership with Italy-based Rainbow Studios and the team behind Winx Club. Known as one of the first animated series to feature a diverse cast of empowered female characters, Winx Club has been celebrated by a worldwide audience of millions since its first airing in 2004. The Winx Club intellectual property has extended its presence into the realms of apparel, beauty, stationary, and more. With an eager global fanbase, more news, announcements, and exciting campaigns on the way, ChizSix Marketing & Media is primed and ready to support the pop culture brand with reliable expertise in public relations, influencer relations, community building, and event planning.