Licensing

Rainbow Friends PhatMojo
Gaming Licensing News
Rainbow Friends & PhatMojo Team Up for Toys and More

Roy & Charcle LLC and PhatMojo have announced their partnership for the massive hit video game experience, Rainbow Friends. Under the worldwide agreement, PhatMojo will launch the Rainbow Friends master toy range this spring. Additionally, they will support the franchise via consumer products licensing and retail development. Rainbow Friends is a multi-player, mystery-style video game by Fragment Games, which premiered its first chapter on June 30, 2022. The game takes players on a bus trip to Odd World. Things go awry when the bus takes a wrong turn, and players are left to encounter mysterious monsters, including the iconic character, Blue. Other endearing Rainbow Friends monsters reveal themselves to players as they make their way through spooky settings. The widely appealing characters have captivated fans and generated pop cultural love. To feed this frenzy, two all-new chapters will release this year.

Cranium Hasbro Funko
Licensing News
Funko Games and Hasbro Unveil Cranium 25th Anniversary Collector’s Edition

Hasbro, a global branded entertainment leader, and Funko Games announced a new multi-year licensing partnership that brings together the biggest names in games to reimagine the mother of all party games: Cranium 25th Anniversary Edition. In addition, the duo is unveiling a refreshed line of Cranium classics and a new original children’s game – designed by Funko Games. Cranium was first introduced to the market in 1998. Its clever design combines several popular party game activities across art, trivia, language, and performance into one game, creating an experience where “everyone shines.” It was one-of-a-kind and a near-instant success, becoming profitable in just six months before taking the title of the fastest-selling independent board game ever in 2001, according to Inc. The game and its iconic Creative Cat, Data Head, Word Worm, and Star Performer characters spawned half-a-dozen other brands in just 10 years before being sold to Hasbro in 2008.

Genius Music International
Licensing News
Genius Brands Launches New Business Enterprise, Genius Music

Genius Brands International, Inc (“Genius Brands” or the “Company”) (Nasdaq: GNUS) announced the formation of a new division, Genius Music, focused on developing and monetizing its broad music publishing rights with emerging opportunities throughout the worldwide network of streaming platforms and existing broadcast outlets. Genius Brands has appointed veteran music executive and creative artist, Juan Carlos “JC” Quintero, as Head of Genius Music, to drive the new business venture.

Popeye Lefties 1024 x 780
Licensing News
Popeye and Lefties Team Up for Affordable and Inclusive Apparel Collection

Popeye the Sailor Man and Lefties, international leader of affordable and inclusive clothing, have teamed up for an apparel collection featuring the iconic character. The exclusive collection began rolling out designs worldwide this past Fall including T-shirts, shorts, tops, sweatshirts, socks, pajamas, and jogger pants for both men and women. The colorful graphics utilized throughout the collection are inspired by Popeye’s qualities of strength and heroism, and feature the Popeye cast of characters including the Sailor Man himself and his longtime rival, Brutus.

Godzilla Dhruv Kapoor
Licensing News
Godzilla Fashions Hit the Runway at Milan Fashion Week for Dhruv Kapoor Autumn/Winter 2023 Collection

India’s leading contemporary brand Dhruv Kapoor launches a Godzilla collaboration as part of their Autumn/Winter 2023 menswear collection on the catwalk at Milan Fashion Week. Dhruv Kapoor’s work remains an exuberant reflection of contemporary society upholding values of liberty, vitality, eternity, and the realization of our highest potential as individuals and community. Through collaboration with the Godzilla brand, this transgressive message explores “Awakening.” At the intersection of high fashion and pop culture, Dhruv Kapoor x Godzilla includes iconic character art such as Godzilla, Mothra, King Ghidorah, and Mechagodzilla, uniting cutting-edge contemporary design with the rich heritage of Godzilla first appearing on the silver screen in 1954 in Japan’s Gojira. Since then, over 35 films have been made spurring a multi-billion-dollar franchise and global fandom that has continued to grow over several decades.

Metlife Snoopy
Licensing News
MetLife Pet Insurance Has a New Top Dog: Snoopy

As pet ownership levels in the United States continue to reach new heights, MetLife Pet Insurance announced it will partner with one of the world’s most legendary pets, Snoopy, to build greater awareness of the critical importance of pet health insurance. While there are over 90 million families with pets in the U.S. today, less than 3% of those pets are insured. The company’s partnership with Charlie Brown’s iconic dog aims to change this by educating the nation’s pet parents about the benefits of pet protection for safeguarding their personal finances and improving animal well-being.

Shin Ultraman Cleopatra
Licensing News
Superhero hit Ultraman acquired by Cleopatra

Cleopatra Entertainment has acquired U.S. territory rights to the latest incarnation film from the Japanese Superhero franchise Ultraman from Tsuburaya Productions. Entitled Shin Ultraman, this new Ultraman adventure was the sixth-highest grossing Japanese feature film of 2022 and will hit U.S. theaters – via Fathom Events – on January 11th and 12th, 2023. Written by Hideaki Anno (Shin Godzilla) and directed by Shinji Higuchi (Shin Godzilla, Attack on Titan), the film stars Takumi Saitoh (Shin Godzilla, 13 Assassins), Hidetoshi Nishijima (Drive My Car, The Wind Rises), Masami Nagasawa (Before We Vanish, Mother), Daiki Arioka (Innocent Curse), and Akari Hayami (Gintama, Forget Me Not).

Fanhome Naruto Shippuden
Licensing News
Fanhome Debuts Naruto Shippuden Figurine Collection

Fanhome, the leader in subscription-based collections and models, brings the action and excitement of one of anime’s most legendary properties home to fans and collectors across North America as it announces the Naruto Shippuden Figurine Collection. Charismatic heroes, dangerous enemies, and mystical ninja techniques come to life in this extraordinary collection. Each month, a new figure arrives to subscribers and faithfully reproduces the features, costumes and accessories of beloved Naruto heroes and villains. A thoroughly researched and fully illustrated monthly magazine accompanies each figure and takes fans on in-depth explorations of the action-packed world of Naruto Shippuden, its characters, story, and lore.

Rainbow Winx x ColourPop
Licensing News
Explore Planet Magix with ColourPop’s All-New, Limited-Edition Winx Club X ColourPop Collection

ColourPop Cosmetics announces its latest collaboration, the first-of-its-kind, limited-edition Winx Club X ColourPop collection in partnership with Rainbow! The iconic Italian animated series, created by Iginio Straffi, is based in a magical universe inhabited by fairies, witches and enchanted creatures. This collection is giving Winx Club fans a dose of major nostalgia accompanied by loads of colour, sparkle and fun!