Licensing

Anboran Spotlight
Licensing News
Spotlight Shines Light on Magical World of Anboran

For Ronnie Anderson Jr, sharing his Anboran fairy tales with the world has been a magical, heroic journey. It is a journey that began when Anderson, a laboratory scientist, realized he could not find new, original, fairy tales featuring people of color to read to his three young daughters… so he decided to invent his own. Anderson’s books – starting with his self-published Five Amazing Fairytales anthology featuring positive portrayals of characters of color in original fairy tales designed to appeal to children like his own – proved to be a hit not only with his own daughters but also with other African American families as well as schools, libraries, and manufacturers such as trend-savvy apparel giant Mad Engine Global.

Sesame Street In KidZ
Licensing News
In KidZ Announces First-Ever Collaboration with Sesame Street on New Activity Boxes

In KidZ, a South-Asian female-owned kids educational tech, consumer product, and multi-media company, is collaborating with the iconic children’s brand Sesame Street to introduce new activity boxes debuting this fall. The themed educational boxes, which could center around holidays or cooking, for example, will contain coloring and activity books, puzzles, games, recipe cards, and figurines. Children will be fully engaged with hands-on learning while exploring various cultures and traditions and practicing mindfulness activities.

DoodleJamz Sky Castle Marvel
Licensing News
Sky Castle Toys Collaborates with Marvel for DoodleJamz Line

Sky Castle Toys, in partnership with UK-based toy manufacturer and distributor Character Options, is collaborating with Marvel to introduce Spider-Man, Hulk and Captain America to its award-winning line of DoodleJamz squishy sensory drawing pads. DoodleJamz is a new line of squish n’ shape drawing pads from Sky Castle Toys that delivers a totally new take on doodling. Kids can move and shape the squishy beads over pictures that are inserted into the boards on backer cards, using either their finger or an easy-to-use stylist. The cards are removable – and customizable — delivering variety and hours of play. Known for their squishy texture and sensory fidget sensation, DoodleJamz drawing pads have become a popular “oddly satisfying sensation” on social media with close to 150M views on TikTok alone.

TheSoul Publishing Rocket Caravanserai j&m Brands
Licensing News
TheSoul Publishing Partners with J&M Brands, Caravanserai, & Rocket Licensing to Expand Brand Licensing Program Across Europe

TheSoul Publishing, a global leader in content creation, is excited to announce its partnership with several top international licensing agencies, including J&M Brands, Caravanserai, and Rocket Licensing to develop programs across a number of its flagship brands, including Baby Zoo, 123 GO!, and 5-Minute Crafts. These European based agencies, leaders in their respective markets, will collaborate with TheSoul Publishing to expand the reach and impact of its popular content. With a focus on creating globally appealing content, TheSoul Publishing is committed to building relationships with agencies to develop global consumer products programs worldwide. These partnerships allow TheSoul, which has over 1.5 billion social media subscribers, to further extend the reach of its brands and characters by introducing new branded consumer products to international audiences.

Peter Rabbit Easter Adventure
Events Licensing News
Penguin Ventures and Histrionic Productions Announce Peter Rabbit Easter Adventure

Penguin Ventures together with Histrionic Productions are thrilled to announce The Peter Rabbit Easter Adventure in the heart of London’s iconic Covent Garden Piazza this Easter from 21 March – 16 April. Through a captivating mix of live performance and puppetry, visitors will be transported back to a Covent Garden of old, teeming with fresh flowers, fruit and vegetables as Beatrix Potter heads out on a mission to rescue Jemima Puddle-Duck from the clutches of Mr. McGregor. During this brand-new 50-minute interactive outdoor adventure, families will experience Peter Rabbit’s adventures in person as they accompany Beatrix Potter to search for secret notes, maps, and other clues and meet Peter Rabbit, Benjamin Bunny, Mrs. Tiggy-Winkle, and a few surprise encounters along the way. The perfect Easter gift, tickets go on sale on Monday 27 February at midday for this mischievous immersive experience from www.peterrabbiteasteradventure.com

Creed Rise Glory Championship Edition
Gaming Licensing News
Creed: Rise to Glory – Championship Edition, Inspired by MGM’s Upcoming Creed III Film, Arrives on PlayStation VR2 April 4th

Survios, the industry-leading virtual reality studio, and MGM Interactive Inc., a subsidiary of Metro Goldwyn Mayer Studios Inc. (MGM), are excited to confirm the return of Creed: Rise to Glory with Creed: Rise to Glory –  Championship Edition. In connection with the nationwide theatrical release of Creed III debuting March 3rd, 2023, Championship Edition will feature new characters, costumes and locations based on the film.

VP Racing Licensees
Licensing News
VP Racing Starts the Year Strong With New Slate of Licensees

VP Racing Fuels, Inc, a global leader in performance fuels, lubricants, and additives, is proud to announce a lineup of new licensees for the brand’s merchandising program. “VP Racing’s licensing program is run with one objective in mind, to expand the brand reach and play a significant role in building the brand in the U.S. and globally,” said Bob Merz, Director of Brand Management and Licensing at VP. “Our licensees are chosen for their quality design, manufacturing capabilities, and varied distribution networks.”

Peanuts Seoul Living Design Fair Wildbrain CPLG
Licensing News
Peanuts Makes its First-Ever Appearance at the Seoul Living Design Fair

WildBrain CPLG, one of the world’s leading entertainment, sport and brand-licensing agencies, is pleased to announce that beloved character brand, Peanuts, will make its first-ever appearance at Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2023, to showcase stylish products for modern living. Four local Peanuts licensees—Ten by Ten, Inteco, Corelle and SN Garden—have joined together to create a dedicated Peanuts-themed booth (B-601) at the fair, where they will showcase homewares and gardening products inspired by the iconic comic strip for both retailers and consumers in Korea.

Alexa Horrid Henry
Licensing News
Novel Entertainment Teams with Amazon Kids+ to Launch Horrid Henry Skill

Novel Entertainment has created an Alexa Skill based on its internationally renowned Horrid Henry brand. The new interactive, voice-activated app is now available on Alexa-enabled devices. Built by Novel Entertainment in partnership with voice design studio and digital agency Vocala, the Horrid Henry Skill enables fans to interact with Henry and other favorite characters from the series as they do their ‘Horrid Homework’, sing along with favorite music tracks and test their knowledge of the show. Users can earn points to gain titles such as Maestro Bogey Brain and Super Skiller and content will be updated regularly, with Amazon Kids+ subscribers having access to further exclusive content.